Wednesday, September 23, 2015

Brotli - the new compression algorithm from Google

Google is introducing a new compression algorithm named Brotli, which it says can reduce file sizes up to 26 percent over existing solutions.

The increased density is achieved by “a 2nd order context modeling, re-use of entropy codes, larger memory window of past data and joint distribution codes.”

Its current compression algorithm, Zopfli, isn’t being buried (yet, at least). Google notes Zopfli is already in use across various compression solutions, so shuttering it won’t happen straight away.

Brotli — Swiss-German for ‘small bread’ — is a big deal. It’s not an iterative deflate-compatible engine, but a whole new data format.

In a study, Google measured the compression speed and ratio of Brotli against current standards like Zopfli, LZMA and LZHAM. It found the new format used less CPU than existing remedies across all decompression corpora.

While it’s very early, Brotli is faster and more powerful in testing, meaning faster page loads and data transfer. It also uses less CPU and battery, and is open source just like its predecessor.

Source: TNW News

Tuesday, September 22, 2015

An invite to our Vorian Agency Google Partner Event

We would like to invite YOU to our Google Partner Event

The Internet gives every business a chance to achieve success. We'd like to invite you to join our agency for a FREE Google event where you'll learn from digital marketing and advertising experts; Lucinda Barlow, Head of Marketing, Google Australia & New Zealand and Duncan McGrath, Google Ads Product Specialist & Marketing Manager, about how to grow your business online.

When: Wednesday, 30 September 2015
Time: 10:00am - 12:00pm WST
Where: Vorian Agency
Address: Level 1, Suite 90, 102 Railway Street, West Perth, WA 6005
Book Now:

Vorian Agency, a West Perth based digital marketing company, is a certified Google Partner, Bing Ads Professional company, Hootsuite Solutions Partner and MailChimp Expert company. Our online marketing specialists are Google and Bing Adwords accredited and have had many years of experience working with thousands of clients across a broad range of industries and campaign types.

Vorian has affordable and cost effective SEO (Search Engine Optimisation), SMM (Social Media Marketing) and PPC (Pay Per Click) advertising solutions to suit everyone, from small businesses, start-ups, through to large enterprise clients. We have managed clients of every scale and budget with ROI (Return On Investment) and CRO (Conversion Rate Optimisation) top of mind by increasing click-throughs, maximising conversion rates and reducing acquisition costs.

Are you ready to receive targeted, highly qualified website traffic, who are ready to buy from you and right now? As we are ready to deliver. Our team of Adwords specialists can get your campaign live and operational in days.

With CPC (Cost Per Click) advertising, pay only when someone clicks through to your website. As Vorian Agency is a Google Partner, we offer new business users to Google Adwords a $100 FREE Ad Spend credit when you spend $25. Your campaign is assigned a dedicated Google AdWords account manager. Our specialists research only the most effective search term combinations, and continually refine the campaigns through effective A/B testing, measuring and with transparent regular reporting.

What better way for your business to be found online and start directing qualified traffic to your business immediately. Find out more today with a no obligation free meeting with our friendly marketing team, and learn about the extensive range of services that Vorian Agency offer by phoning 1300 100 333 or emailing Call now to get your free website evaluation report!

Vorian Agency also offer an extensive series of free ongoing marketing training courses to support local small business growth and staff development #voriantraining. There are currently fifteen different two-hour courses presented by Vorian's General Manager, Matt Lynch. Bookings through the website Visit our Facebook page to hear the reviews from our satisfied trainees.