tag:blogger.com,1999:blog-59996096237257856802024-03-13T12:29:03.176+08:00Perth SEO Specialist Matt Lynch - Perth, WA - AustraliaMatt is a Perth SEO specialist, living in Perth - Western Australia, and has over twenty-three years Online Marketing experience, with his primary speciality being Search Engine Optimisation (SEO). He has worked both at agency and in-house roles during this time. He is a Google Partner, Bing Ads Professional, Hootsuite Solutions Partner and a Mail Chimp Expert. Described as a ‘technical-marketer’, his skills cross; design, audio, video, website development, branding, SEO, PPC and more.Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.comBlogger117125tag:blogger.com,1999:blog-5999609623725785680.post-77750764629672745142017-07-03T08:22:00.000+08:002017-07-03T08:22:14.078+08:00Things learnt (and what not to do... or say) from experience in the skincare and beauty industry<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-SuZnVDdJrO4/WVmNzYr4FmI/AAAAAAAAGgY/L9-ACRo51Ho6VCTvbQ3RqM1tr393mHoBgCLcBGAs/s1600/office.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://1.bp.blogspot.com/-SuZnVDdJrO4/WVmNzYr4FmI/AAAAAAAAGgY/L9-ACRo51Ho6VCTvbQ3RqM1tr393mHoBgCLcBGAs/s320/office.JPG" width="320" /></a></div>
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<br />
<strong>Guy says to his girlfriend who has Eczema... "You've got a cracking body!"</strong> <br />
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Things learnt (and what not to do... or say) from fourteen months spent marketing B2C and B2B in the local Australian and emerging international skincare and beauty industry.<br />
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After managing a local Perth marketing agency it has been nice to work in-house this past year or so in an Australian skincare brand, applying real-world best practice marketing strategy in a fully integrated approach across traditional offline and current online channels. <br />
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Branding - brand consistency. The brand is what your consumers say about your business! So go and actually ask and listen to them. Determine your ideal consumer persona profile so you can match the marketing delivery to suit their interests and go to where they hang out so you can engage where it is appropriate and they are ready or wanting to make a purchase decision.<br />
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Rebranding is a big decision and don't take it lightly. Learning is an ongoing exercise in refinement and if you measure you can make informed decisions rather than purely emotional or personal preferences that don't align with your ideal client persona. A shorter product and company name makes many things easier!<br />
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Compliance is a complex area and important for all members of the sales and marketing team to be on the same page. Creating a set of rules of engagement for the brand which covers local and international regulations for advertising and data management is similar to having a style guide for the business to be consistent and compliant.<br />
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So what pay-per-click (PPC) channels did I use?<br />
<br />Google AdWords with remarketing, Facebook Ads, Instagram, Twitter and LinkedIn Ads. All with highly structured targeting to narrow in to the desired intended audience. Providing reinforcement to other campaign activities and as social supported sales actions.<br />
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What were my principle marketing channels and what was my preferred provider tools?<br />
<br />EDMs - eMarketing using MailChimp. MC is so powerful and versatile with quality template management, list building tools (built our B2C list up to 100K active subscribers this year), connects into ecommerce platforms such as BigCommerce, has detailed campaign tracking with ecommerce reports so you can make informed decisions about ROI and the automation tools are very powerful.<br />
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FAX - old school but still effective for B2B and the Ozmedia online platform is convenient, cost effective and has some great prospecting lists to increase reach in with this medium particularly for PR.<br />
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POSTAL - Direct Marketing to CRM segments with personalisation and strong brand design created awareness and part of the multi-touch point approach to connecting with warm leads and a prospecting CRM database for B2B that I built with over 10K+ leads that was central to the marketing activities.<br />
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Did I just do Facebook for my social strategy? No! Though I built a strong, loyal and highly engaged following of 28K+ followers on Facebook who enjoyed sharing their stories and creating genuine positive sentiment towards the brand, and Facebook was certainly the best performer when it comes to ROI in advertising, I still created substantial cross pollination and brand reinforcement across many popular social media channels including; Twitter, Instagram, LinkedIn, Pinterest, Google+ (yes it's still active), Flickr, Tumblr, Ello, Snap, YouTube and Vimeo. This substantially assisted building inbound links to the website for SEO and for search engines to learn about the positive sentiment around the brand. Social assisted sales improve through a commitment to content and engagement within these channels. Preparing a comprehensive library of canned responses to FAQs improves reply response time and ensures consistency to the brand message and style.<br />
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Other exciting and highly effective strategies included identifying key influencers across social media channels and collaborating with these as part of content marketing and building inbound links, building a substantial network of bloggers working on creating brand awareness and product testimonials. Positive product reviews are the backbone of generating trust signals for converting new consumers and useful for CRO (Conversion Rate Optimisation) when placed at pivotal points of the sales funnel.<br />
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Another CRO tool I implemented quickly was an exit pop within the shopping cart in an attempt to capture consumers abandoning the shopping cart part way through to save the sale which worked very well and was also supported by email automation with follow-ups an hour after leaving the shopping cart and next day with suitable incentives.<br />
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Adding an Affiliate Marketing solution integrated with the BigCommerce shopping cart tied into the Key Influencers is a more recent addition to the marketing strategy deployed. It can exponentially grow brand visibility and sales. LeadDymo was my tool of choice and a very powerful affiliate platform to connect, manage, provide a resource library, measure and pay the affiliates.<br />
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The tools I used almost daily included; Adobe Photoshop, Illustrator, InDesign, Premier, After Effects, Acrobat, Google Analytics, AdWords, Hootsuite, and each social media channel app on phone, tablet and desktop, BigCommerce, MailChimp, WordPress and a few others.<br />
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It has been a very beneficial experience working hands-on in this industry with B2B and B2C marketing challenges, particularly the opportunity to explore marketing in the Asian pacific region and with China's Tmall, JD and Alibaba shopping channels and WeChat social media, and even the influential Chinese Daigou buyer network.<br />
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Anti competitor behaviour, negative SEO attacks, including negative review posting by competitors and other aggressive competitor behaviour is apparent in this industry and requires companies to be vigilant and constantly monitoring their brand mentions and have strategies prepared to deploy rapidly to counter common sniping attacks. <br />
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Training and educating the staff on social media, social networking to build contacts and selling to engage in the sales cycle helps to amplify the company's social posting and increase reach. LinkedIn is a powerful B2B channel that many businesses fail to identify and leverage. <br />
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Well I hope you found something useful as I did, from this look back across my recent experience. I'm now back into an agency role this Monday with Toby Creative as the Head of Marketing, and I look forward to providing insight, strategy and technical support potentially for your business should you wish to engage. <br />
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Find me on LinkedIn to learn more about my 20+ years experience in marketing:<br /><a href="http://au.linkedin.com/in/mattlynchseo">http://au.linkedin.com/in/mattlynchseo</a><br />
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<br />Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9505269 115.86045719999993-32.8119469 114.56956369999993 -31.0891069 117.15135069999992tag:blogger.com,1999:blog-5999609623725785680.post-38726015494068144462016-01-28T17:40:00.000+08:002016-01-28T17:40:01.421+08:00Free Training Courses - New 2016 Marketing Series<b>Welcome back to 2016, we hope you enjoyed your Christmas break!</b><br />
<br />
Vorian Agency is once again proudly supporting the development of local Perth businesses during 2016, through the provision of 15 business marketing training course topics at no cost for attendees. These two-hour duration training courses held in our West Perth training facility, cover 15 popular marketing topics and are presented by leading marketing specialist Matt Lynch. Designed to enhance your knowledge across a range of marketing disciplines; Matt guides new and established businesses with essential knowledge, useful take-away tips that you can implement straight away, debunks myths, explains terminology and enables you to have informed conversation on what needs to be done with current best practice methodology.<br />
<br />
The 2015 series proved very popular, with positive feedback and <a href="https://www.facebook.com/VorianAgency/reviews" target="_blank">reviews</a> from participants. It was great to see so many participants come back, time and time again, to attend the other courses on offer, and take advantage of the business networking opportunities.<br />
<br />
2016 Course Information is available to view and book online: <a href="http://www.vorianagency.com.au/resources/seminars/" target="_blank">BOOK ONLINE HERE</a>.<br />
<br />
For our regular attendees, there are now two brand new seminar topics added in 2016.<br />
<br />
2016 Topics Include:<br />
•Branding<br />
•Facebook<br />
•LinkedIn<br />
•Twitter<br />
•Google+<br />
•Pinterest<br />
•Instagram<br />
•MailChimp eNewsletters<br />
•YouTube Video Marketing<br />
•Hootsuite Social Media Management<br />
•Search Engine Optimisation<br />
•Google Analytics<br />
•Google Adwords<br />
•WordPress CMS<br />
•Social Media Crisis Management<br />
<br />
<b>We're Here To Help</b><br />
Vorian Agency is ready to assist your business marketing preparations through consulting services, training, strategy, implementation, monitoring and reporting. Preparation is the key to success.<br />
<br />
Contact us <b>1300 100 333</b> or email <a href="mailto:info@vorian.com.au">info@vorian.com.au</a> for a free no obligation meeting and information on the range of services we offer.<br />
<br />
Did you receive our <a href="http://www.vorianagency.com.au/resources/downloads/" target="_blank">FREE 2016 Vorian Agency Marketing Monthly Calendar Resource</a>? You are welcome to download to use in your planning for 2016 marketing campaigns. This very useful 2016 monthly marketing planner spreadsheet has worksheet tabs set up for each month with columns for the Days of the Week, the Dates, then additional information supplied that includes; WA Public Holidays, WA School Term Dates, and Significant Events/Celebration Dates throughout the year so you can plan your Marketing and Social Media campaign posts.<br />
<br />
2016 Course Information is available to view and book online: <a href="http://www.vorianagency.com.au/resources/seminars/" target="_blank">BOOK ONLINE HERE</a>.<br />
<br />Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-69815928741201656892015-12-03T12:49:00.000+08:002015-12-03T12:49:40.913+08:00Vorian Agency: Business Marketing Planner for 2016 Free Resource<h2>
Business Marketing Planner for 2016 Free Resource</h2>
We are pleased to share with you, our FREE Vorian Agency Marketing Planner Resource for 2016 to enable you to plan your seasonal marketing activities across 2016. <a href="http://www.vorianagency.com.au/resources/downloads/" target="_blank">Download the free Excel spreadsheet here</a>.<br />
<br />
This very useful 2016 monthly marketing planner has worksheet tabs set up for each month. Each month has the columns for the Days of the Week, the Dates, then additional information supplied that includes; Western Australian Public Holidays, WA School Term Dates, Significant Events/Celebration Dates so you can plan your Marketing and Social Media campaign posts.<br />
<br />
Vorian Agency is supporting local Perth businesses in 2016 through the provision of 16 business marketing training courses at no cost for attendees. These two-hour training sessions covering 16 different popular marketing topics run by General Manager Matt Lynch, have proved to be very popular in 2015, with great <a href="https://www.facebook.com/VorianAgency/reviews" target="_blank">feedback and reviews</a> from seminar participants. The dates for each training course are included in our 2016 Marketing Planner Resource, and you can also now view and book your place for any of the <a href="http://www.vorianagency.com.au/resources/seminars/" target="_blank">2016 courses online here</a>. There are two brand new seminar topics added in 2016.<br />
<br />
December is the perfect time to reflect and analyse your marketing efforts during 2015, and plan for 2016. Vorian Agency is available to assist your business marketing preparations through consulting, analytics review, competitor analysis, preparing annual marketing budget distribution and marketing strategy, campaign and creative design, as well as campaign implementation and reporting. Preparation is key to success.<br />
<br />
Contact us on <b><span style="color: red;">1300 100 333</span></b> or email <a href="mailto:info@vorian.com.au">info@vorian.com.au</a> for more information.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.vorianagency.com.au/resources/downloads/" target="_blank"><img border="0" height="112" src="http://3.bp.blogspot.com/-NpoIFbCaP54/Vl_I5CIL3AI/AAAAAAAAGFA/FfFTl4BKn9c/s320/marketing-march-500px.jpg" width="320" /></a></div>
<br />
Enjoy your <a href="http://www.vorianagency.com.au/resources/downloads/" target="_blank">FREE 2016 Vorian Agency Marketing Planner Resource</a>. You are welcome to Forward this to Friends.Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-74339715677366370132015-12-01T17:35:00.000+08:002015-12-01T17:35:45.189+08:00Special Rapid Marketing Christmas Offer ONLY for December<h2>
Need instant targeted website traffic and sales this Christmas?</h2>
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Well it's not too late! And we can do something about that by deploying rapid marketing solutions - Sign up today by calling <b><span style="color: red;">1300 100 333</span></b> and get started straight away.<br />
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Vorian Agency can help your business today with our suite of rapid sponsored pay-per-click advertising options aimed to increase your website traffic, targeted to relevant, active consumers across a range of online channels; Google Adwords (Search Network, Display Network, YouTube), Bing/Yahoo! Adwords, Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads.<br />
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- As a Google Adwords Partner get $100 FREE AdSpend credit when you spend $25 on Google Adwords for new advertisers.<br />
- It's our Merry Christmas to you!<br />
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We're ready to deploy - email <a href="mailto:info@vorian.com.au">info@vorian.com.au</a> or phone <b><span style="color: red;">1300 100 333</span></b>.<br />
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View all our Search Group; PPC and Social Media Advertising options <a href="http://www.searchgroup.com.au/online-advertising/" target="_blank">here</a>, then contact us to apply this very special Christmas Offer Discount.<br />
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Don't wait for your True Love to send to you the Partridge, two Turtle Doves or even three French Hens... every day counts in this Christmas Count Down.<br />
<br />
ps. Don't have a website currently? We also have a rapid deployment budget website option. <a href="http://www.star3media.com.au/web-design/budget-website-design/" target="_blank">Click here to find more</a>.<br />
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Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-39032008389974932712015-12-01T14:32:00.000+08:002015-12-01T14:32:58.897+08:00A new business website for far less than you think!<h2>
Budget WordPress Websites with Perth Web Design Company Star 3 Media</h2>
Perth website design and development company Star 3 Media, part of Vorian Agency, an integrated marketing agency located in Perth, Western Australia provides quick and cheap marketing solutions for start-ups, home-based, as well as medium sized businesses, to enable you to get online fast, normally within two-weeks, with a new website, micro-site, ecommerce-site or blog-site at the fraction of the cost of traditional custom website packages.<br />
<br />
Our cost-effective budget website plans, with a low monthly price, enables you to focus your marketing budget into the online activities that actually drive the Return On Investment necessary to build your business, through creating brand awareness and targeted marketing with SEO, PPC, eMarketing and Social Media options.<br />
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<b>Are you ready to save some money in your marketing budget?</b><br />
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<b>Do you want to turn on the traffic and start sending business your way today?</b><br />
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<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/jbV8XYWveV4/0.jpg" src="https://www.youtube.com/embed/jbV8XYWveV4?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
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Our budget website template packages include:<br />
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+ Domain Name Management<br />
+ Website Hosting<br />
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+ Multiple Website Features<br />
+ Website Built & Launched<br />
+ Website Security Maintenance<br />
+ Scalable Content Management System<br />
+ CMS Manual & Video Training<br />
<br />
Our job, is to take the work off your hands and load your selected website template with your supplied company logo, images, contact details and content, then take it live online - fast!<br />
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WordPress is the preferred CMS platform because it is simple to use. To support your new website we have developed an online WordPress training video series to teach business owners and their staff, how to manage their own WordPress website. We also provide a detailed WordPress Manual as a reference.<br />
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So it really couldn't be easier, or quicker, to get a professional online presence for your business up and running today. Then apply all that left over marketing budget to effectively target marketing solutions that drive qualified traffic, by using Adwords, Search Engine Optimisation, eMarketing or Social Media.<br />
<br />
Get online right now with Star 3 Media, visit <a href="http://www.star3media.com.au/web-design/budget-website-design/">www.star3media.com.au/web-design/budget-website-design/</a> or phone <b>1300 100 333</b> for more information.<br />
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Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-42384056985559760202015-11-26T12:00:00.000+08:002015-11-26T12:00:05.416+08:00Preparing a Dark Website for Crisis Management<div class="MsoNormal">
One of the most common and useful tools in any crisis or
emergency communication management strategy is having a ‘dark website’.<o:p></o:p></div>
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<div class="MsoNormal">
Now don’t get confused with the nefarious ‘dark web’, nor
the ‘dark side’ and popular Star Wars references. A dark website is a pre-made,
non-visible web site that is activated when a crisis or emergency occurs for a
company. The site stores written-in-advance information and then provides all
the latest information concerning the crisis, along with news releases, company
statements and contact information. In the event of an incident the dark site
needs to be ready and seen by the public within hours. <o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
Websites, microsites and social media sites are where most
people will turn to get the latest information about an event or company. When
a crisis hits, a company simply doesn't have time to have their IT team, web
designer and marketing team to put a special website together, which could take
days or even weeks. At that rate, the company could be out of business before
the crisis response website is even launched. Once live, the company's dark
site positions the company as the primary source of information about the crisis.
It shows that the company is in control and taking responsibility, which
generates trust and goodwill.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
The advantages of using a dark site includes the ability to
post quickly changing information, the availability of an alternate site when a
standard site crashes due to too many hits or a malfunctioning server, and the
ease with which users can quickly select and prepare documents for uploading.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
In a crisis, due to the increasing number of simultaneous
web traffic hits spiking in a short period of time, exceeding the capacity of
the hosting environment, a website may become unresponsive or crash. If other
operations within the business rely on the same website hosting environment
this may have a flow on impact to other business functions. Understanding the
current primary website hosting, redundancy, fail-over as well as what load
testing has been previously performed to confirm maximum performance thresholds
is important. <o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
Having the dark site hosted on alternative servers to the
current site is an option, so that when the existing site is not accessible,
viewers can be easily re-directed to this other server. The process of
'redirecting' has to be looked at in regards to the management of the DNS
(Domain Name Server) for the current site, if considering updating the DNS to
reflect a new IP address (Time delays through DNS propagation may be a
concern... as some DNS propagation can take 24hrs), so alternative domain name
pointing methods/redirects may need to be considered. Hosting on redundant servers,
can be beneficial in any emergency that damages infrastructure. If the client
has internal self-hosting rather than a distributed cloud hosting solution, or
a redundant data centre approach with fail overs in place - this should always
be scoped and confirmed first, as part of the decision making process of which
method to select. My own preferred solution involves a symlink on the hosting
server, changed to instigate an immediate change to the dark site folder hosted
in same environment, taking the current site offline and replacing it without
delay to the dark site version. Hosting/IT and access will determine who/how
this is performed.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
Costs for maintaining a separate web site, domain name
management, hosting, and website maintenance updating, need to also be
considered as part of the ongoing operational costs when considering a dark
site for businesses. Surveys show that for every $1 spent in crisis planning
saves $7 during a real crisis. I always remember the quote: ‘Failing to Plan,
is Planning to Fail!’<o:p></o:p></div>
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<div class="MsoNormal">
Determining what information, content or functions of the
current website are required to still be available in the event of an incident
and deployment of a dark site, need to be firstly determined, as this will
affect the methodology employed, in either having a separate website, or having
a cut down version of the current site in the same location/domain. So, the
dark website can either be a separate website with its own URL, a page or pages
linked to the company's homepage, or a special design that replaces the
company's normal website. If the current website is fit-for-purpose with a
clear and efficient CMS publishing process, then urgent content can take over
relevant pages at the flick of a switch. This has the added benefit of not
panicking customers in unaffected territories (different domain name or design
elements), or breaking their user journey. As such, my initial research process
would be to determine what web infrastructure is currently in place and if this
is suitable to use. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
From a brand appearance perspective be mindful to display
and demonstrate a clear signal of intent. If the business agrees unanimously
that this crisis situation is the only priority right now. The situation is so
serious, the product so compromised or the service completely unavailable, then
everyone needs to know you are taking this very seriously, and a separate dark
site will help convey this properly. A conversational tone of voice, different
to the typical corporate brand tone, can also be achieved with a separate dark
site.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Dark sites are also useful to establish a distancing
strategy. Then, when it’s time to move the conversation on, the dark site and
how you refer to it can be a way to digitally compartmentalise.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If the crisis is likely to be long-running, then this is
also a determining factor into the method of site deployed. Particularly where
the business has a regular wider customer base that expects to find routine
business information quickly.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Impact to Search Engines, and 404 error handling (page not
found), or redirects (302 Temporary Redirect), need to be considered for the
long term implication of brand impact, and organic search results. As taking a
website fully offline, and presenting 404 errors will cause degrading results
in Search Engines. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Caveats: If a website is taken offline, all online/offline
marketing campaigns (Adwords, Social Media, EDMs, Landing Pages, QR codes,
Apps, Shortened URLs etc. will no longer work for the period that the site is
down.) If a 'Business As Usual' or partial BAU is required during this phase,
then consider a home page take-over of the current site, where the home page is
replaced with the Dark Site content and internal web page templates are updated
with the top header section replaced out with the Dark Site information, and a
pointer back to the home page to reference all updates during this time. This
means that the remaining body section/content/functions in the site are still
available to consumers and won't impact Search Engines, or campaigns. This is
an option for discussion and consideration during the scoping phase. Content
that is created for the dark site needs to be considered with SEO in mind, to
ensure no long term impact to brand terms and what pages should/shouldn't get
crawled or indexed by Search Engines.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Design Considerations:<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A minimal design helps users find emergency information,
since they were not distracted by the wealth of different topics, navigation
channels and other visuals present on the day-to-day public web site. The site
should contain:<o:p></o:p></div>
<div class="MsoNormal">
- Available facts about the crisis <o:p></o:p></div>
<div class="MsoNormal">
- What happened and what specific steps the company is
taking to respond.<o:p></o:p></div>
<div class="MsoNormal">
- Special instructions telling those affected by the crisis
what they must or must not do.<o:p></o:p></div>
<div class="MsoNormal">
- Company background and FAQ. <o:p></o:p></div>
<div class="MsoNormal">
- Relevant information that promotes a better understanding
of what the company does and how the crisis occurred.<o:p></o:p></div>
<div class="MsoNormal">
- Contact information and email addresses for the news
media.<o:p></o:p></div>
<div class="MsoNormal">
- Statements from the top company officials.<o:p></o:p></div>
<div class="MsoNormal">
- Contact information for members of the public affected by
the crisis (a 24-hour toll-free line is best, along with the company support
Twitter feed and the #hashtag for the event so that the conversation can be
followed).<o:p></o:p></div>
<div class="MsoNormal">
- Regular and timely updates. Always engage your community
in an authentic manner. Being deceptive in a crisis management situation will
get you nowhere.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Clearly one of the most crucial things is to get the social
media presence right. Concerned customers or shareholders will probably turn to
their own newsfeed of choice, from Facebook, Twitter, Google+, LinkedIn and
Instagram. This is where the company also needs to be, telling their side of a
story and providing updates in text, images and short films. Have the channels
ready for when you need and linked to each clearly from the dark site.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Recruit an external team like Vorian Agency, or form an
internal working team that will manage content on the dark site.
Responsibilities for this team should include determining policies for
developing and updating content on the dark site and choosing criteria for when
the site will be activated and made visible to the public. Training of how to
perform updates to this selected team should be given, along with a CMS Manual
for reference.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Recruiting a technical team that will manage the networks
between the dark site and the company's standard site should be considered.
Responsibilities for this team should include determining sharing controls
(e.g., which staff are allowed access to manage the dark site) and choosing
domain names. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Will Multiple Languages be required?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For global multinationals, confirm if the dark site needs to
be translated into languages other than English. Using Google Translate with a
built-in automatic machine based translator can translate text into 52
languages. Caveat: MBT is not 100% perfect, but it is a reasonable alternative
for quick information under extenuating circumstances.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
How can Vorian Agency assist you?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
- We offer simple template WordPress websites that can be
used for the purpose of a separately hosted, different domain name, managed and
maintained solution starting from $79+gst per month. This format is reliant on
client supplying logo, images, content, and selecting from our range of website
template choices.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
- For larger clients, custom dark site website solutions are
built after consultation which address all of the points noted in the above
article. Social Media policy, management, monitoring and support during a
crisis event is also available. Contact Vorian Agency on <b>1300 100 333</b> or email <a href="mailto:info@vorian.com.au">info@vorian.com.au</a>
to arrange a no obligation consultation.<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-81222061555233343742015-11-25T15:55:00.000+08:002015-11-25T15:55:54.771+08:00Which Shopping Cart eCommerce Platform Should You Use?<div class="MsoNormal">
Although there are literally hundreds of different shopping
platforms for online ecommerce, Shopify and BigCommerce are typically
considered the two most popular Shopping Carts currently. When a business has a
WordPress CMS (Content Management System) we would consider WooCommerce as the
preferred solution for the Shopping Cart. This post will focus on the
differences between Shopify and WooCommerce specifically.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For getting a store online fast and easy, Shopify delivers.
It’s easy to use and you don’t have to worry about maintenance. However there
are down sides to consider, as you don’t own the site and the cost of hosting
and apps can get expensive over time. Although you can do a lot with Shopify
you’re more limited than you are with WooCommerce which scales for more
advanced functionality.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Which ecommerce
shopping cart is better?<o:p></o:p></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
Which would be better for you depends on what you want from
your site. Do you want a store only? Do you want to have a powerful blogging
platform? Do you want to own your site and have more control? Do you want to
not have to worry about site maintenance? It is beneficial having an informed
conversation so that you are aware of the options and restrictions each
solution offers.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you want an online store that’s easy to deal with and
you’re willing to pay whatever it costs, Shopify is a recommended choice. It’s
simple to use, looks great, has excellent e-commerce features, and hosting and
maintenance are taken care of. Support is easy to get if you need it and you
can expand your store’s features and functions with a large selection of
add-ons. The blogging platform has very basic functionality. You can blog
there, but it really is weak at best. It can’t be expanded like a WordPress
site can and if you decide you want to move it, you will have to copy and paste
or use a plugin that requires lots of work setting up every single post. It’s a
good choice for just a store, but it’s not a good choice for a website, or a
blog that includes a store. For advanced SEO purposes, Shopify has its
limitations. It can be pricey, but the cost is clear and up front.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you want to choose your own hosting company, have full
control over your website, and importantly own the site — and you don’t mind
the extra work of running a WordPress site, then WooCommerce the ecommerce
plugin on WordPress, is the clear choice. A WordPress site powered by WooCommerce
will be cheaper and give you more control. The WooCommerce plugin is free and
you can choose from literally thousands of themes, both free and premium, that
integrate nicely with WooCommerce. It can be added seamlessly to your current
WordPress site. Support for your site is not always that easy because it’s an
integration of several systems. If you want blogging to be a big part of your
site, then WordPress again is the clear winner. Even though the plugin is free,
extensions can cost money and you still have the expense of building, running
and maintaining a WordPress site, and the total cost is not so clear.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Considering Shopify<o:p></o:p></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
<a href="https://www.shopify.com.au/">https://www.shopify.com.au</a>
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The Shopify dashboard is straightforward. There are ways to
see information about existing orders, product inventory, and customers. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you think you will need a lot of third-party extensions,
check out competitor BigCommerce, instead. It has a higher price tag, but it
comes with more features out of the box and we have a lot of clients who have
been using this product successfully, so you may wind up saving money if you
plan to use a lot of advanced features in the long run with your online store.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Shopify offers free, attractive, and modern-looking themes
in eight different categories. If you want something more sophisticated, you
can visit the Shopify Theme Store, which has more than 100 free and premium
templates. Some premium templates are pretty expensive, so keep an eye on your
total monthly bill, and of course it is more if you were to have a custom theme
created.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Google Analytics<o:p></o:p></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
Both Shopify and WooCommerce integrates with Google
Analytics.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
When it comes to performing shopping cart SEO (Search Engine
Optimisation); Magento, WooCommerce and Shopify are considered the best
shopping cart platforms:<o:p></o:p></div>
<div class="MsoNormal">
<a href="http://ecommerce-platforms.com/compare/best-ecommerce-platform-seo">http://ecommerce-platforms.com/compare/best-ecommerce-platform-seo</a>
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>SEO product tags<o:p></o:p></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
Optimise your product pages for search engines with product
specific meta tags, titles, and URL handles. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The nice part about Shopify is the ability to do POS (Point
of Sale) terminal on the iPad, as well as Facebook Shop. You can extend the
store with a range of third party apps.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Mobile commerce ready<o:p></o:p></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
Your online Shopify store includes a built-in mobile commerce
shopping cart. Your customers can browse and buy from your store using any
mobile phone or tablet. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Your own domain name<o:p></o:p></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
You can use your own domain name, or purchase one through
Shopify. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>eCommerce Facebook
Stores<o:p></o:p></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
A particular benefit of Shopify, is their Facebook store
which turns your Facebook for business page into an ecommerce platform. Easily
display products, promote them on Facebook, and sell them to all your fans.<o:p></o:p></div>
<div class="MsoNormal">
<a href="https://www.shopify.com.au/facebook/ecommerce">https://www.shopify.com.au/facebook/ecommerce</a></div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<a href="http://blog.crazyegg.com/2014/05/01/facebook-ecommerce-apps/">http://blog.crazyegg.com/2014/05/01/facebook-ecommerce-apps/</a>
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Note that WooCommerce on WordPress can be used via a
Facebook Canvas page with custom design and development integrating your
WooCommerce store into the Facebook Business page.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Social Media
integration<o:p></o:p></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
All Shopify websites include social media integration, such
as Pinterest, Instagram, Facebook, Twitter, and Tumblr. Similarly this can be
achieved with WordPress and WooCommerce.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Marketing your
Shopify store on Google Adwords - Google Product Listings<o:p></o:p></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
Businesses can sync their Shopify Store with the Google
Merchant Center, simply and easily using a direct, automatic API feed to keep
their product listings up-to-date.<o:p></o:p></div>
<div class="MsoNormal">
<a href="https://apps.shopify.com/google-shopping">https://apps.shopify.com/google-shopping</a>
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Shopify directs customers away from the existing domain to
its own payment page (checkout.shopify.com) to process actual payments, which
may result in abandoned shopping carts if customers get confused about getting
redirected to an unknown site and don't want to proceed.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Shopify by default uses its own payment gateway 'Shopify
Payments', as well as PayPal Express Checkout. It can also integrate with 70
other payment gateways. Remember that PayPal also charges its own credit
card-transaction fees. If you use Shopify Payments, Shopify waives the
transaction fees.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>SSL Secure shopping
cart<o:p></o:p></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
All Shopify credit card and transaction information is
protected by the same level of security used by banks: a 256-bit SSL
certificate. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Shopify also supports Google Wallet, alternative payment
systems such as Dwolla, BitPay, Coinbase, and GoCoin, as well as offline
payments such as check, money order, and bank deposits.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
You can also set up the store to just authorise payments and
manually charge the card when ready.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Abandoned checkout
recovery<o:p></o:p></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
Recover lost sales on Shopify by automatically sending an
email to prospective customers with a link to their abandoned shopping carts,
encouraging them to complete their purchase. WooCommerce has a variety of
plugins that provide this same functionality on WordPress.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Offer free shipping<o:p></o:p></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
Improve your average order size by offering free shipping to
your customers. You can choose the price point at which free shipping applies. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Gift cards<o:p></o:p></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
Your customers are able to purchase a gift card for someone
from your store, or you can use gift cards as store credit. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Inventory management<o:p></o:p></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
Manage your entire inventory with Shopify. Track stock
counts, and automatically stop selling products when inventory runs out. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
There is also integration of Shopify into a WordPress.com
site, but really they are stand-alone separate entities:<o:p></o:p></div>
<div class="MsoNormal">
<a href="https://www.shopify.com.au/buy-button/wordpress">https://www.shopify.com.au/buy-button/wordpress</a>
<o:p></o:p></div>
<div class="MsoNormal">
<a href="https://apps.shopify.com/shopify-for-wordpress">https://apps.shopify.com/shopify-for-wordpress</a>
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Accounting/CRM
integration</b> <o:p></o:p></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
Integration can be done via OneSaas for both Shopify and
WooCommerce<o:p></o:p></div>
<div class="MsoNormal">
<a href="http://www.onesaas.com/integrate/ecommerce/shopify/">http://www.onesaas.com/integrate/ecommerce/shopify/</a>
<o:p></o:p></div>
<div class="MsoNormal">
<a href="http://www.onesaas.com/integrate/ecommerce/woocommerce/">http://www.onesaas.com/integrate/ecommerce/woocommerce/</a>
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>In Summary<o:p></o:p></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
Shopify and WooCommerce are both great choices that serve
different purposes and audiences. Shopify is easy to use and maintenance is
taken care of, but it is more limited and gets expensive. WooCommerce is free
and flexible, and integrates easily into your WordPress site, which you are
completely responsible for. The best choice will depend on the needs of your
business.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Please note that Vorian Agency does not provide custom
development for Shopify, but will perform Shopify setup and configuration for
client projects. Vorian Agency provides full ecommerce integration and custom
development for WooCommerce solutions on WordPress.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Perth website design and development company Star 3 Media,
part of Vorian Agency, an integrated marketing agency located in Perth, Western
Australia. Provides a quick and cheap marketing solution for start-ups,
home-based, as well as small to medium businesses, to enable them to get online
fast with a new website at the fraction of the cost of traditional custom
website packages.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Our cost-effective budget website plans, with a low-cost
monthly price, enables your business to focus their marketing budget into the
online marketing activities that actually drive the Return On Investment
necessary to build your business, through creating brand awareness and targeted
marketing with SEO, PPC, eMarketing and Social Marketing options.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Get online right now with <a href="http://www.star3media.com.au/" target="_blank">Perth website design company Star3 Media</a> - Phone <b>1300 100 333 </b>or email <a href="mailto:info@vorian.com.au">info@vorian.com.au</a> <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>2015 Shopping Cart
Review References:<o:p></o:p></b></div>
<div class="MsoNormal">
<a href="http://shopping-cart-review.toptenreviews.com/">http://shopping-cart-review.toptenreviews.com/</a>
<o:p></o:p></div>
<div class="MsoNormal">
<a href="https://www.shopify.com.au/shopping-cart-reviews">https://www.shopify.com.au/shopping-cart-reviews</a>
<o:p></o:p></div>
<div class="MsoNormal">
<a href="http://au.pcmag.com/internet-products/30944/feature/the-best-shopping-cart-services-for-2015">http://au.pcmag.com/internet-products/30944/feature/the-best-shopping-cart-services-for-2015</a>
<o:p></o:p></div>
<div class="MsoNormal">
<a href="http://ecommerce-platforms.com/comparison-chart">http://ecommerce-platforms.com/comparison-chart</a>
<o:p></o:p></div>
<div class="MsoNormal">
<a href="http://www.ecommercefuel.com/shopping-cart/">http://www.ecommercefuel.com/shopping-cart/</a>
<o:p></o:p></div>
<div class="MsoNormal">
<a href="http://www.merchantmaverick.com/review-category/ecommerce-shopping-cart-software-reviews/">http://www.merchantmaverick.com/review-category/ecommerce-shopping-cart-software-reviews/</a>
<o:p></o:p></div>
<div class="MsoNormal">
<a href="https://en.wikipedia.org/wiki/Comparison_of_shopping_cart_software">https://en.wikipedia.org/wiki/Comparison_of_shopping_cart_software</a>
<o:p></o:p></div>
<br />
<div class="MsoNormal">
<a href="https://www.elegantthemes.com/blog/resources/woocommerce-vs-shopify-which-is-better-for-e-commerce">https://www.elegantthemes.com/blog/resources/woocommerce-vs-shopify-which-is-better-for-e-commerce</a>
<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-55995746313224197782015-11-13T16:47:00.000+08:002015-11-13T16:47:43.961+08:00WordPress CMS Training YouTube Video Series by Perth Website Design Company Star 3 Media <b>Perth website design</b> and development company Star 3 Media, part of <a href="http://www.vorianagency.com.au/" target="_blank">Vorian Agency</a>, an integrated marketing agency located in Perth, Western Australia. Provides a quick and cheap marketing solution for start-ups, home-based, as well as small to medium businesses, to enable them to get online fast with a new website at the fraction of the cost of traditional custom website packages.<br />
<br />
Our cost-effective budget website plans, with a low-cost monthly price, enables your business to focus their marketing budget into the online marketing activities that actually drive the Return On Investment necessary to build your business, through creating brand awareness and targeted marketing with SEO, PPC, eMarketing and Social Marketing options.<br />
<br />
Are you ready to save some money in your marketing budget?<br />
<br />
Do you want to turn on the traffic and start sending business your way today?<br />
<br />
Our budget website packages include:<br />
- domain name registration and management<br />
- website hosting<br />
- choice of mobile responsive website templates<br />
- features that include Google Maps, forms to collect user information, image sliders, blogs, social media icons , shopping carts and more...<br />
- monthly website CMS patching and maintenance to keep it up-to-date and secure<br />
- a realiable scalable CMS that will grow with your business and provides the ability to add additional functionality as required.<br />
<br />
We take the work out of your hands and load your selected website with your company logo, images, contact details and content, then take it live and active.<br />
<br />
To support our budget website packages we have developed an online Wordpress training video series to teach business owners and their staff, how to manage their own WordPress website after it has been built and we also provide a PDF WordPress Manual as a reference resource.<br />
<br />
<a href="https://www.youtube.com/channel/UCSh5LNZmpxvt45JH7aRI1rg" target="_blank">View the WordPress training videos here</a>.<br />
<br />
So it really couldn't be easier or quicker, to get a professional online presence for your business up and running today, then apply all that left over marketing budget to effective targeted marketing solutions that drive targeted traffic ready to buy your products and services, by using Google Adwords, Search Engine Optimisation or social media advertising.<br />
<br />
Ready to get online now? Phone <b>1300 100 333</b> or email <a href="mailto:info@vorian.com.au">info@vorian.com.au</a><br />
<br />Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-31.9535132 115.85704710000005 -31.9535132 115.85704710000005tag:blogger.com,1999:blog-5999609623725785680.post-20970008168056020542015-11-13T16:03:00.000+08:002015-11-13T16:03:00.176+08:00Looking at robots.txt for SEO optimisation<strong>What is robots.txt?</strong><strong> </strong><br />
<br />
Robots.txt
is a text file that contains rules to control the behaviour of search
engines as they crawl your site, known as the 'robots directive'. You can create using any text editor
software such as Notepad.<br />
<br />
<span class="photo "><img alt="" class="photo_img img" src="https://scontent.xx.fbcdn.net/hphotos-xaf1/v/t1.0-9/1932197_644659192246377_1543548316_n.png?oh=cc1ad10c0c0ab4888547c71ca1908d5a&oe=56B1D859" title="" /></span><br />
<br />
Each website created may include a robot.txt file located at the root level of the server. It may also be located at <a href="http://l.facebook.com/l.php?u=http%3A%2F%2Fdomain.com%2Frobots.txt&h=hAQGY1Tns&s=1" rel="nofollow" target="_blank">domain.com/robots.txt</a>.
This file is what search engines initially look for when they start to
identify and crawl your website. As a robot directive, it explains to
the search engine what it can and cannot do on the website. The file can
either communicate to all search engines or selectively isolate and put
independent requirements on individual search engines.<br />
<br />
<strong>What should you exclude in your robots.txt file? </strong><br />
<br />
The
robot.txt file may exclude areas in the site that you don’t want the
search engine to discover, crawl, or particularly index. Without the
robot.txt file, the results will be published in the search engine
results page, allowing the general public to identify and access
sections of the site that may not be appropriate. These sections may be
directories of programming elements, a secure or admin section on the
site, or components of your content management systems, depending on
what you’re using, that can be blocked from the robots so they don’t
crawl and index those elements.<br />
<br />
<strong>Robots.txt Example:</strong><br />
<span class="photo "><img alt="" class="photo_img img" src="https://scontent.xx.fbcdn.net/hphotos-xtp1/v/t1.0-9/1932354_644659345579695_1642723416_n.png?oh=ff9c3baef9cef687b8abc7f223b61b4e&oe=56C0C341" title="" /></span><br />
<br />
It
is important to be aware that some useful sections of the site could be
inappropriately blocked. A common example is the /images directory. On
average, five to seven percent of search results may be initiated
through an image-based search with a user clicking through to the actual
website. When the images directory is blocked, search engines may not
be able to discover, identify, and list within their own directories of
image search capabilities those images that are related to your
business. For many businesses, this could benefit and support Search
Engine Optimisation activities.<br />
<br />
<strong>Sitemaps Location</strong><br />
<br />
<span class="photo "><img alt="" class="photo_img img" src="https://fbcdn-sphotos-e-a.akamaihd.net/hphotos-ak-frc3/v/t1.0-9/1798562_644655965580033_1767301801_n.png?oh=7c735075e42fbcc44333289ad7e9f829&oe=56F94F22&__gda__=1455532125_ddf22585bbc1b47df9d2ceb086abf733" title="" /></span><br />
<br />
Another
thing you can see in a robot.txt file is a pointer to the location of
your Sitemap. A Sitemap is a digital directory written in extensible
mark-up language (XML) format which lists all the pages of your website
that you wish to have indexed by the search engine. Putting a pointer
within your robot.txt file to this location allows search engines to
automatically discover your Sitemap and additional Sitemap files you
have included, such as a geo Sitemap, and an images Sitemap. Supporting
search engines in discovering these is beneficial for your site. For
this reason, consider having a pointer to either a master Sitemap file
or individual Sitemap files for your website.<br />
<br />
The robots
directive not only blocks certain robots’ actions as well as the pages
to be crawled and indexed. It also determines speed. If the site has any
particular issues in hosting, for example, where a crawl may slow down
the actual site’s performance and affect the users’ experience, you can
actually put speed controls to determine how fast the robot approaches
and works its way through your website.<br />
<br />
Google Webmaster
Tools (GWT) and Bing Webmaster Tools (BWT) allows you to remove
individual page files through single requests. The crawling speed may
also be supported and addressed within GWT and BWT apart from being
listed in the robot.txt file. You can even monitor the traffic, speed,
and the amount of data used by the search engines over a period of time
to determine if the performance relates to any issues or concerns for
your website.<br />
<br />
<strong>HTML Meta Directives</strong><br />
<br />
<strong> </strong>If
you want to specify rules per HTML page, you can do this using HTML
meta directives. This informs the search engines a specific action for a
certain page.<br />
<br />
Google, Bing, and Yahoo have implemented a number of HTML Meta directives including the following:<br />
<ul>
<li><strong>NOINDEX META Tag </strong>– This tells a crawler not to index a certain page.</li>
<li><strong>NOFOLLOW META Tag</strong> – This tells a crawler not to follow a link going to another content on a certain page.</li>
<li><strong>NOSNIPPET META Tag </strong>– This tells a crawler not to display snippets in the search results for a certain page.</li>
<li><strong>NOARCHIVE META Tag </strong>– This tells a crawler not to show a cached link for a certain page.</li>
<li><strong>NOODP META Tag</strong> – This tells a crawler not to use a title and snippet from ODP (Open Directory Project) for a certain page.</li>
</ul>
Having
your content indexed by major search engines can be a frustrating and
time-consuming experience, but it can be done. By executing the
techniques mentioned above, you can get confidential content removed
quickly and prevent it from showing on search results pages.<strong> </strong><br />
<br />
Search Group, a local Perth SEO company helps keep your business visible online through effective SEO and Internet marketing strategies. Visit <a href="http://l.facebook.com/l.php?u=http%3A%2F%2Fwww.searchgroup.com.au%2F&h=tAQE7yUQF&s=1" rel="nofollow" target="_blank"></a><a href="http://www.searchroup.com.au/" rel="nofollow" target="_blank">www.searchroup.com.au</a> for details about our services.Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-88771935480833031412015-10-06T15:06:00.000+08:002015-10-06T15:06:58.867+08:00New Client Branding Case Study: GoCrisisVorian Agency, a West Perth based digital marketing company, is a certified <b>Google Partner</b>, <b>Bing Ads Professional</b> company, <b>Hootsuite</b> Solutions Partner and <b>MailChimp</b> Expert company.<br />
<br />
We have recently undertaken a complete branding exercise for new client <b>GoCrisis</b> in preparation for their inaugral conference to be held at The Duxton Hotel Perth this Thursday 8th October, 2015.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-465A1_kR-g8/VhNuUKanJ_I/AAAAAAAAF-s/6w-H06xirM8/s1600/EDM%2Bbanner.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="133" src="http://1.bp.blogspot.com/-465A1_kR-g8/VhNuUKanJ_I/AAAAAAAAF-s/6w-H06xirM8/s320/EDM%2Bbanner.jpg" width="320" /></a></div>
<br />
<br />
The conference 'Crisis Management Leaders Summit' features speakers including; the Crisis Director Malaysia Airlines, Curtin University, Computer Emergency Response Team, Former Queensland Premier, GoCrisis, Air China, Vorian Agency's own General Manager Matt Lynch and many more who will share their personal experiences, discuss the latest research and trends on the risks that businesses face, the impact that social media and the real-time news cycle have on crisis and emergency management, leadership in crisis and what we can learn from recent world events and how to apply these lessons to corporate crisis response. The conference website, speakers list and agenda <a href="http://www.perth2015.gocrisis.com/" target="_blank">can be seen here</a>. Follow the conversation online around the conference #gocrisis #vorianagency<br />
<br />
<b>Vorian Agency's diverse service range has contributed to GoCrisis with;</b><br />
<br />
<ul>
<li>New Logo Design, and Style Guide</li>
<li>Responsive Website Designs for both the Company and Event</li>
<li>Custom Event Booking Payment System</li>
<li>Responsive MailChimp eNewsletter template</li>
<li>Search Engine Optimisation</li>
<li>16-page glossy Training Brochure printed and .pdf for web</li>
<li>2-page glossy Conference Agenda printed flyer</li>
<li>3 different pull up conference banners</li>
</ul>
<br />
<br />
Vorian Agency provides customised marketing solutions including; search engine optimisation (SEO), pay-per-click advertising (PPC), social media marketing (SMM), web design and development, branding, print and graphic design, as well as video and audio production services that are aimed at promoting your brand’s products and services through a variety of results oriented strategies.<br />
<br />
Find out how Vorian Agency can help your business today. Call <b><span style="color: #cc0000;">1300 100 333</span></b> now and arrange a no obligation free meeting with our friendly marketing team, and receive a free website evaluation report. Or email <a href="mailto:info@vorian.com.au">info@vorian.com.au</a> and learn about the extensive range of services that Vorian Agency have to offer. Please visit our website: <a href="http://vorianagency.com.au/">vorianagency.com.au</a><br />
<br />
Did you miss out on our recent Google Partners Event? Here is a recording of the livestream with Google so you can find out more about 'Micro-Moments' in marketing:<br />
<a href="https://www.youtube.com/watch?v=uWMYkhI7qtk">https://www.youtube.com/watch?v=uWMYkhI7qtk</a>Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-85417926901304188782015-10-02T11:49:00.000+08:002015-10-02T11:49:36.352+08:00Crisis Management Leaders Summit, Perth 2015<b>Crisis Management Leaders Summit, Perth 2015</b><br />
<br />
Perth 8th October 2015<br />
#gocrisis #vorianagency<br />
<a href="http://www.perth2015.gocrisis.com/">http://www.perth2015.gocrisis.com/</a><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-I-WyG8fF9mk/Vg396aTKBWI/AAAAAAAAF7Y/-hjc3sFZ3E8/s1600/matt-social-media-crisis-management.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="229" src="http://3.bp.blogspot.com/-I-WyG8fF9mk/Vg396aTKBWI/AAAAAAAAF7Y/-hjc3sFZ3E8/s320/matt-social-media-crisis-management.JPG" width="320" /></a></div>
<br />
<br />
Business and government are experiencing an unprecedented increase in risk and an exposure to crisis; globalisation of supply chains and customer base, climate change, population growth, large demographic shifts, new technologies, an explosion of regulatory requirements – more than ever, it seems that the need for preparing for the unexpected is necessary. We are faced with a surge in the occurrence of product recalls, unexpected fatalities, natural disasters, data loss, disrupted supply and, as a consequence, the expectation from those affected by crisis – customers, the media, public, employees, shareholders – are more demanding.<br />
<br />
The Crisis Management Leaders Summit focuses on the current topics concerning today’s crisis realities and how businesses and governments are coping. It offers delegates a unique opportunity to look at crisis management from different viewpoints and to learn cross-industry lessons and best practice.<br />
<br />
With contributions from the Crisis Director Malaysia Airlines, Curtin University, Computer Emergency Response Team, Former Queensland Premier, GoCrisis, Air China and many more, our speakers will share their personal experiences, discuss the latest research and trends on the risks that businesses face, the impact that social media and the real-time news cycle have on crisis and emergency management, leadership in crisis and what we can learn from recent world events and how to apply these lessons to corporate crisis response. We will look at global organisations in crisis and learn from their failures and successes.<br />
<br />
Find out how to Manage Social Media in Crisis, I am presenting on this topic at the Crisis Management Leaders Summit, Perth 8th Oct, and you can find out what is in my own #EDC (Every Day Carry) Marketing Tool-kit.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-1b7PM_uZv4s/Vg3-B6NO4mI/AAAAAAAAF7g/ODda1AIBcKg/s1600/edc-clean.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://3.bp.blogspot.com/-1b7PM_uZv4s/Vg3-B6NO4mI/AAAAAAAAF7g/ODda1AIBcKg/s320/edc-clean.jpg" width="320" /></a></div>
<br />
<br />
<b>The Scout Motto is 'Be Prepared'</b><br />
<br />
"Be Prepared... the meaning of the motto is that a scout must prepare himself by previous thinking out and practising how to act on any accident or emergency so that he is never taken by surprise."<br />
<i>Robert Baden-Powell </i><br />
<br />
How prepared is your business?...<br />
<div>
<br /></div>
Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-84324592613951840992015-09-23T09:18:00.000+08:002015-09-23T09:18:19.684+08:00Brotli - the new compression algorithm from GoogleGoogle is introducing a new compression algorithm named Brotli, which it says can reduce file sizes up to 26 percent over existing solutions.<br />
<br />
The increased density is achieved by “a 2nd order context modeling, re-use of entropy codes, larger memory window of past data and joint distribution codes.”<br />
<br />
Its current compression algorithm, Zopfli, isn’t being buried (yet, at least). Google notes Zopfli is already in use across various compression solutions, so shuttering it won’t happen straight away.<br />
<br />
Brotli — Swiss-German for ‘small bread’ — is a big deal. It’s not an iterative deflate-compatible engine, but a whole new data format.<br />
<br />
In a study, Google measured the compression speed and ratio of Brotli against current standards like Zopfli, LZMA and LZHAM. It found the new format used less CPU than existing remedies across all decompression corpora.<br />
<br />
While it’s very early, Brotli is faster and more powerful in testing, meaning faster page loads and data transfer. It also uses less CPU and battery, and is open source just like its predecessor.<br />
<br />
http://google-opensource.blogspot.co.uk/2015/09/introducing-brotli-new-compression.html<br />
<br />
<i>Source: TNW News</i>Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-38403974432321801452015-09-22T14:10:00.000+08:002015-09-22T14:10:17.518+08:00An invite to our Vorian Agency Google Partner Event<h2>
We would like to invite YOU to our Google Partner Event</h2>
The Internet gives every business a chance to achieve success. We'd like to invite you to join our agency for a <strong>FREE</strong> Google event where you'll learn from digital marketing and advertising experts; Lucinda Barlow, Head of Marketing, Google Australia & New Zealand and Duncan McGrath, Google Ads Product Specialist & Marketing Manager, about how to grow your business online.<br />
<br />
<strong>When:</strong> Wednesday, 30 September 2015<br /><strong>Time:</strong> 10:00am - 12:00pm WST<br /><strong>Where:</strong> Vorian Agency<br /><strong>Address:</strong> Level 1, Suite 90, 102 Railway Street, West Perth, WA 6005<br />
<strong>Book Now:</strong> <a data-cke-saved-href="https://partnersconnect.withgoogle.com/event/vorian-agency" href="https://partnersconnect.withgoogle.com/event/vorian-agency">https://partnersconnect.withgoogle.com/event/vorian-agency</a><br />
<br />Vorian Agency, a West Perth based digital marketing company, is a certified <strong>Google Partner</strong>, Bing Ads Professional company, Hootsuite Solutions Partner and MailChimp Expert company. Our online marketing specialists are Google and Bing Adwords accredited and have had many years of experience working with thousands of clients across a broad range of industries and campaign types.<br />
<br />
Vorian has affordable and cost effective <strong>SEO</strong> (Search Engine Optimisation), <strong>SMM</strong> (Social Media Marketing) and <strong>PPC</strong> (Pay Per Click) advertising solutions to suit everyone, from small businesses, start-ups, through to large enterprise clients. We have managed clients of every scale and budget with <strong>ROI </strong>(Return On Investment) and <strong>CRO</strong> (Conversion Rate Optimisation) top of mind by increasing click-throughs, maximising conversion rates and reducing acquisition costs.<br /><br />Are you ready to <strong>receive targeted</strong>, <strong>highly qualified website traffic</strong>, who are ready to buy from you and right now? As we are ready to deliver. Our team of Adwords specialists can get your campaign live and operational in days.<br /><br />With CPC (Cost Per Click) advertising, pay only when someone clicks through to your website. As Vorian Agency is a <strong>Google Partner</strong>, we offer new business users to Google Adwords a $100 FREE Ad Spend credit when you spend $25. Your campaign is assigned a dedicated Google AdWords account manager. Our specialists research only the most effective search term combinations, and continually refine the campaigns through effective A/B testing, measuring and with transparent regular reporting.<br /><br /><strong>What better way for your business to be found online and start directing qualified traffic to your business immediately. Find out more today with a no obligation free meeting with our friendly marketing team, and learn about the extensive range of services that Vorian Agency offer by phoning <span style="color: red;">1300 100 333 </span>or emailing <a href="mailto:info@vorian.com.au">info@vorian.com.au</a>. Call now to get your free website evaluation report!</strong><br /><br />Vorian Agency also offer an extensive series of <strong>free</strong> ongoing marketing training courses to support local small business growth and staff development <a data-cke-saved-href="http://www.vorianagency.com.au/resources/seminars/" href="http://www.vorianagency.com.au/resources/seminars/" target="_blank" title="Vorian Agency Seminar Series">#voriantraining</a>. There are currently fifteen different two-hour courses presented by Vorian's General Manager, <a data-cke-saved-href="http://www.linkedin.com/in/mattlynchseo" href="http://www.linkedin.com/in/mattlynchseo" target="_blank" title="Matt Lynch - LinkedIn Profile">Matt Lynch</a>. Bookings through the website <a data-cke-saved-href="http://www.vorianagency.com.au/resources/seminars/" href="http://www.vorianagency.com.au/resources/seminars/">http://www.vorianagency.com.au/resources/seminars/</a>. Visit our <a data-cke-saved-href="https://www.facebook.com/VorianAgency/reviews" href="https://www.facebook.com/VorianAgency/reviews" target="_blank" title="Visit Vorian Agency on Facebook">Facebook page</a> to hear the reviews from our satisfied trainees.Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-10065022655143083162015-08-12T15:39:00.000+08:002015-08-12T15:39:28.151+08:00Google My Business Photography - Can you be found?<br />
<ul>
<li>81% of internet users use search engines to find a website.</li>
<li>73% of all online transactions begin with a search engine.</li>
</ul>
<br />
<br />
Google Map Locations for businesses, the old ‘Google Places’ is now known as Google My Business. But it is now more that just a management console for your business location details… The Dashboard integrates: Location, Google+, Insights for your Business, Review Management, Google Analytics for your website, YouTube, Adwords Express, and even the ability to start a Hangout video call.<br />
<br />
Vorian Agency is a Digital Marketing Agency based in West Perth, and we are Google Partners, Bing Ads Professionals, a Hootsuite Solutions Partner as well a MailChimp Expert company.<br />
<br />
We're here to assist businesses of all shapes and sizes to be found online. Apart from a range of SEO and Marketing packages we also have a Google Certified Photographer who can photograph the interactive 360-degree Virtual Tours for your business for Google Maps or to place on your website or social media channel. We also have professional photographers to update your social media profile pictures, take product shots or images of your business.<br />
<br />
Interested to see what a 360-degree Virtual Tour looks like for your business? <a href="https://www.google.com.au/maps/place/Vorian+Agency/@-31.943689,115.844915,3a,75y,21.1h,90t/data=!3m7!1e1!3m5!1s2ImauMZ9-cUAAAQfCTnIDA!2e0!3e2!7i13312!8i6656!4m2!3m1!1s0x0:0x88b3011ea0655a99!6m1!1e1" target="_blank">Click here to view Vorian Agency and visit us virtually</a>. Then call us on <b>1300 100 333</b> or email <a href="mailto:info@vorian.com.au">info@vorian.com.au</a> to book your own photo shoot.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-rXV4XszEJeI/Vcr3svvQPvI/AAAAAAAAFiU/7UM_7dUWa8E/s1600/google-my-business.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="133" src="http://4.bp.blogspot.com/-rXV4XszEJeI/Vcr3svvQPvI/AAAAAAAAFiU/7UM_7dUWa8E/s320/google-my-business.jpg" width="320" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-55024633323291874752015-07-24T14:17:00.000+08:002015-07-24T14:17:32.284+08:00Tips to improve your Content MarketingThe Internet is all about information. It is because of this that generating content plays a sizable role in virtually any Web-related strategy. Google may have changed its algorithms more times that you would have wanted, but one thing has remained constant so far—the demand for high-quality content. Remember that saying ‘Content is King’?<br />
<br />
Now you may be thinking, how can you make good content if you are not a pro in writing? No worries, the tips below will get you started:<br />
<br />
<b>General writing tips</b><br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Know your readers<br />
<br />
Assuming you have picked a topic, the first thing you have to keep in mind is who your readers are. Are they from your niche? Are they kids? Make sure to employ verbiage that will be understood by your readers. If you are unsure of the specifics of your readership, it’s best to keep your words simple. Use jargon only when necessary. Google Analytics demographic data will provide a very good insight into the persona of your converting consumers.<br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Keep it brief<br />
<br />
Make your content easy to read by keeping your paragraphs between five to seven lines in length. You can do this by getting to the point and avoiding unnecessary statements.<br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Keep it personal<br />
<br />
The best content is that which reads like actual conversations. Tell a story. Use “I” or “you” unless otherwise specified. It would also help if you could infuse your content with your personality to make it unique. You can make it humorous, entertaining or serious—the choice is yours.<br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Organise<br />
<br />
No one likes content that is all over the place. As such, make sure that your content flows smoothly from intro to finish. Do not be scared to use subheadings to divide your content into neat sections. If needed, use bold and italicise for emphasis.<br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Use images<br />
<br />
People can be very visual. As such, content with images are often more preferred than those with just text. Add images but make sure that they are relevant to your content.<br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Manage expectations<br />
<br />
Set the mood with a catchy headline. Click-bait, hyperbolic headlines may be popular today, but they do not suit every situation. Follow up your title with an intro that sets your readers’ expectation of the content. Support the intro with an informative content body. Finally, wrap up the content by ensuring that your readers understood your message once they finish reading.<br />
<br />
<b>Writing B2B content</b><br />
<br />
There may be times when you will have to write with other business owners as readers. For instances like this, use the following tips:<br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Write evergreen<br />
<br />
Just like evergreen plants, make sure to write about topics that will stay relevant for a long time. Avoid fads unless they have potentially long-term effects. In case changes affect the relevance of your content, be prepared to make updates.<br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Support your points<br />
<br />
Simply saying that your product was well-received is not enough. Back up your statement with studies, surveys and figures. To make your content more engaging, you can employ visual aids such as infographics.<br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Give readers a reason to read<br />
<br />
Make sure that your readers will derive something from your content. A good idea is to keep it actionable through lists and how-to instructions. You can even add instructional videos and images. You can also offer industry insights or solutions to common problems. In the end, you may even offer resources that your readers can turn to for further assistance.<br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Establish your authority<br />
<br />
It will not harm you to talk about yourself in your content. Allocate a small part of the content to showcase your accomplishments as these will get your readers’ attention.<br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Headlines<br />
<br />
Headlines are the things your readers will notice. For this reason, it is vital that you create an excellent headline. Making sure that is as specific as possible is a good start. Indicate that your content is backed by data. Make certain that your readers know what they gain from reading your content.<br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Make it interesting<br />
<br />
Just because you are writing for business owners does not mean you have to make your content dull. Incorporate emotion and personality into your content as this will help in keeping your readers engaged.<br />
<br />
<b>Writing B2C content</b><br />
<br />
Writing content for consumers is different from writing for business owners. Let the tips below guide you:<br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Timing and topic<br />
<br />
Customers want to be updated. Select topics that are trendy and post them as soon as possible. You may also cover the latest events in your content to attract more readers. If you can, incorporate pop culture to maximise shares and likes. Are you following trending hashtags for topic suggestions?<br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Quantity is key<br />
<br />
It is ideal that you post as often as possible, especially if you have a history of posting about the latest events.<br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Use visuals<br />
<br />
When writing for consumers, it is okay to have more visuals than actual text. You can even post hybrid content or a combination of different formats. This includes videos, podcasts and GIFs.<br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Get their attention<br />
<br />
Aside from using catchy headlines, you can also limit the length of your content so that it remains easily digestible and edgy. Use emotions to capture their interest. Use visuals that are emotionally charged, too. Make sure, however, to avoid making your content too heavy.<br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Let readers participate<br />
<br />
Consumers enjoy being able to participate. That said, it is a good idea to incorporate interactive elements to your content. Add quizzes and games, if you can. You can also enable commenting so readers can respond to your content. Asking a question at the end of your post can stimulate engagement, particularly with Social Media.<br />
<br />
Writing great content is not as difficult as you may think it is. Just keep on practicing by writing often to hone your skills. The more you write, the better you will be at it and the more traffic your site will get.<br />
<br />
For assistance with your online marketing requirements contact Vorian Agency on <b>1300 100 333</b>, via our website <a href="http://www.vorianagency.com.au/">www.vorianagency.com.au</a> or email <a href="mailto:info@vorian.com.au">info@vorian.com.au</a><br />
<div>
<br /></div>
Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-37343137509055439882015-07-17T08:51:00.000+08:002015-07-17T08:51:42.644+08:00Using Canonical Meta Tags to address Duplicate Content site issues<div class="MsoNormal">
If you are conscious about your website’s ranking in the
search engine results, then one of the last things you want to find out is that
you have several instances of duplicate content in your site. In case you do
find an accumulation of duplicate content, don’t worry. You can always use the
canonical meta tag as an effective means to address the issue.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>What is the canonical
tag?<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The canonical meta tag is placed in the HTML header of a web
page. It tells search engines that the page is a copy of the URL indicated in
the tag and that it should be treated as such. This prevents search engines
from imposing penalties for duplicate content on your page because of the
existence of said copies. This is the canonical tag:<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<link rel="canonical" href="URL here"
/><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
“Wait,” you say. “I don’t create duplicate content. I don’t
need the canonical tag.”<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Indeed. Any responsible website owner knows that creating
duplicates is one of the easiest ways to drop out of the rankings. As such,
many go to great lengths if only to ensure that every page is populated by
unique content. Duplicates, however, do not necessarily have to be created by
you. Here are some of the instances by which duplicate content may be created
without your knowledge—or consent:<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->The system may create <b>session ID URLs</b> in lieu of cookies or other URL trackers if they
are disabled in your system.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Different <b>URL
cases</b> are usually redirected to the same location but at times, they may be
recognised by search engines as duplicates of each other.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->E-commerce pages often make <b>multiple URLs for the same page</b>, especially if there are multiple
available options for a single product. They also tend to use <b>country-specific URLs</b> to accommodate
different currencies but these may be identified as duplicates of a single
page.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->The <b>mobile
version of a page</b> is also prone to getting mislabelled as a duplicate.<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Different <b>mirrors
of secured pages</b> are often crawled separately and as such, may be read as
duplicate content.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The canonical tag can be used to prevent these instances
from having a detrimental impact on your website. While the process itself of
applying the tag is straightforward, there are a number of ways that you can
get it wrong.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]-->1.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]--><b>Do not
have more than one canonical tag in a single page.</b> A single canonical tag at
the <head> section of every page is enough. Having more or putting the
tag in the wrong place will lead the crawlers to ignore the tag(s).<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]-->2.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]--><b>Do not
use the canonical tag for multiple pages.</b> In cases when you really must
deal with multiple pages, you can use the prev and next tags instead of the
canonical tag. You can also redirect crawlers to index a “View All” page
instead. This page collates all the results together for easy review.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]-->3.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]--><b>Do not
use your homepage as your preferred site.</b> A canonical tag tells search
engines to crawl the indicated URL instead of the page with the tag. Use this
opportunity to have search engines reference the other pages in your site.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]-->4.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]--><b>Do not
use canonical tags for featured content.</b> There is a good chance that these
pages will be ignored, making you lose some of the traffic for your features.<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]-->5.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]--><b>Do not
use 301 redirects and canonical tags interchangeably.</b> While they do have
similarities, 301 redirects are useful for when you have performed changes on
your site’s structure. A 301 effectively redirects traffic, too. Canonical tags
redirect crawlers, not traffic, and are great only for addressing duplicate
content.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For all its apparent benefits, the canonical tag is
effective only when you use it correctly. Keep in mind the proper mechanics
before implementing it in your pages. You can look for strategies on the
Internet on how you can use it or which other tags and techniques you can pair
it with to give you better results.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
Vorian Agency’s dedicated SEO – Search Engine Optimisation
division is Search Group. Vorian Agency is a Google Partner, Bing Ads
Professional, Hootsuite Solutions Company and a MailChimp expert company. We provide free seminars on SEO and marketing
best practices for businesses in Perth, Western Australia. We will help you get
acquainted with the tools you can use to help you reach your marketing goals.
Contact us now on <b>1300 100 333</b>, visit
us at <a href="http://www.vorianagency.com.au/">www.vorianagency.com.au</a> or email <a href="mailto:info@vorian.com.au">info@vorian.com.au</a>
to get started.<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-16998754314589130242015-07-07T13:27:00.000+08:002015-07-07T13:27:39.602+08:00HTTPS and why your website should have it<div class="MsoNormal">
In light of the controversy regarding the government’s
encroachment on the privacy of Internet users, enhancing the security of your
website has become more of a necessity than an option. Encrypting your website
traffic by using HTTPS is a great start and can be advantageous for both your
site and its users.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>What is HTTPS?<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
HTTPS is the secure version of Hyper Text Transfer Protocol
(HTTP), the protocol used for the transfer of data between your browser and the
website you are trying to access. In fact, the “S” in the abbreviation stands
for “secure.” Because of its added safety features, HTTPS is used for online
exchanges and transactions that demand heightened confidentiality, such as Internet
banking.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
HTTPS works by encrypting communication between your browser
and the website’s server. The system uses a secured socket layer (SSL) to
encrypt any information sent from and to the site, as well as the corresponding
functionality to decrypt the enciphered communication. Encrypting the message
protects it from hackers who may want to take your information without your
consent.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Why is HTTPS not
mainstream?<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Despite its potential benefits, using HTTPS never became
standard among website owners. Owing to the extra steps taken to secure your
communication, implementing HTTPS used to add around three or more seconds to
the website’s loading time, greatly dampening the quality of user experience.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
There was also a time when Google couldn’t index websites
that used HTTPS. Because of this, many website owners opted to use HTTP instead
for a place in the rankings despite the security risks it posed.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Why use HTTPS now?<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
There have been a lot of changes in the Internet over the
last couple of years and some of them had things looking up for HTTPS. With these changes, it has become possible to
encrypt information without the usual cons and reap the benefits from using the
system.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->1.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]--><b>HTTPS now
adds just a fraction of second to your site’s loading speed.</b> This is a
relatively huge markdown that could mean a lot when your audience is as
fascinated with speedy deliveries as today’s users.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->2.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]--><b>Google
actually recommends encryption and doing so might improve your rankings.</b>
Using HTTPS improves customer experience after all. Just do not expect to rise
to rank 1 immediately as HTTPS is just one of about 200 factors Google looks at
for its rankings.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->3.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]--><b>It is
better for your paying customers. </b>Money-related information is very
sensitive and is a popular target for hackers. Encrypting data will ensure that
your customers’ transactions with proceed smoothly and without any risk.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->4.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]--><b>It
prevents information theft.</b> There may be features in your site that are
accessible only after users left their personal information with you. As the
website owner, it is your responsibility to keep these details secure.
Encryption will prevent hackers from accessing your customers’ personal
details.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->5.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]--><b>It makes
you appear more trustworthy.</b> Once customers see that your website is
secure, they will be more willing to interact with you. They will also be more
likely to purchase your products or your services.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
To be fair, HTTPS is not perfect system. It has its own
share of weaknesses. As a matter of fact, some companies are considering even
more secure channels for monetary transactions. Despite this, HTTPS remains an
important and very doable security boost for your website. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
Taking security a step further, consider EV – Extended Validation
SSL certificates, to provide the next layer of validation and check processes
protecting the integrity of the SSL certificates. EV certificates display a
green URL bar in the browser, making a very visual representation to the user
that they have entered into a secure environment. Implement it now and reap the
benefits.<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-51872918981488369482015-07-01T13:42:00.000+08:002015-07-01T13:42:08.149+08:00Crawling versus Indexing for Search Engines (SEO)<div class="MsoNormal">
If you want a basic introduction into how search engines
work, Google in particular, then crawling and indexing should be among the
first processes you need to understand. Just think about it this way: without
them, Google would not be able to provide you with the same quality of results,
if it can at all.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The need for information is the main reason for the
existence of Google and other search engines. They allow users to access data
stored online, such as text content, images, videos and PDF file, amongst many
other formats. For them to be able to do this, they must efficiently gather and
organise information in a way that will provide value for their users, and
match the profile, past search history, location, and specific search query
terms that the user enters within the search field.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Crawling and indexing are vital to the search engines’
ability to provide information to their users. Crawling, in laymen’s parlance,
is the search for information. It requires the use of “crawlers,” which utilise
links to examine the pages within a website and gather data. The information
acquired is then stored in the search engine’s servers for later retrieval. You
can influence the movements of crawlers through a sitemap (indicating which
pages need to be crawled) and a robots.txt file (indicating which pages should
be excluded from crawling).<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Indexing is the process of organising gathered information.
Once the information is gathered, the search engine organises the data to make
it easier to process and retrieve. The index contains basic information about
the data and where it may be found, much like the index you find in a book.
Once a user conducts a search, the search engine uses its algorithms to look up
answers from within its indexed information. Today’s search algorithms do not
just process text results; they also analyse the search terms to determine
whether the keywords correspond to other forms of content, too.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Obstacles to crawling
and indexing<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
While search engines are usually able to successfully crawl
and index sites successfully, there are times when they would be hindered from
doing so. As a website owner or webmaster, you’d want to eliminate obstacles so
that your site is crawled smoothly and indexed by search engines.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Here are some of the factors that can hinder crawling:<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 37.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->1.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->The absence of links to a URL<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 37.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->2.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->Slow servers or server downtime<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 37.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->3.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->Robots exclusion prohibiting access to files<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 37.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->4.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->Links that do not contain valid URLs (JavaScript
links)<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 37.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->5.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->Broken <html><css><js> code<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 37.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->6.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->Excessive top heavy code<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Meanwhile, here are some of the variables that hamper
indexing:</div>
<div class="MsoNormal">
</div>
<ol>
<li><span style="text-indent: -18pt;">Duplicate content</span></li>
<li><span style="text-indent: -18pt;">Unreliable server deliveries</span></li>
</ol>
<br />
<div class="MsoNormal">
Removing the problems listed above from your site is a good
way to ensure that your site is successfully covered and that it appears in the
search results every time relevant keywords are used as search terms.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Simulating crawlers<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Search engines do not see your site the way you see it.
Looking at your site from the perspective of a crawler will help you identify
aspects that need improvement, as well as various ways to optimise your site
for maximum results. Here are some of the tools you can use to simulate what
crawlers see when they visit your site.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Spider Simulator - SEO Chat<o:p></o:p></div>
<div class="MsoNormal">
<a href="http://www.seochat.com/seo-tools/spider-simulator/">http://www.seochat.com/seo-tools/spider-simulator/</a><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Spider View - Iwebtool<o:p></o:p></div>
<div class="MsoNormal">
<a href="http://www.iwebtool.com/spider_view">http://www.iwebtool.com/spider_view</a><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Search Engine Spider Simulator - Anownsite<o:p></o:p></div>
<div class="MsoNormal">
<a href="http://www.anownsite.com/webmaster-resources/search-engine-spider-simulator.php">http://www.anownsite.com/webmaster-resources/search-engine-spider-simulator.php</a><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
SE Bot Simulator - XML Sitemaps<o:p></o:p></div>
<div class="MsoNormal">
<a href="http://www.xml-sitemaps.com/se-bot-simulator.html">http://www.xml-sitemaps.com/se-bot-simulator.html</a><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
SE Spider - LinkVendor<o:p></o:p></div>
<div class="MsoNormal">
<a href="http://www.linkvendor.com/seo-tools/se-spider.html">http://www.linkvendor.com/seo-tools/se-spider.html</a><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Spider Simulator from Summit Media<o:p></o:p></div>
<br />
<div class="MsoNormal">
<a href="http://tools.summitmedia.co.uk/spider/">http://tools.summitmedia.co.uk/spider/</a><o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-74784051869717522412015-06-26T11:02:00.001+08:002015-06-26T11:02:03.189+08:00Is your Marketing prepared for the new Financial Year?As July 1st rapidly approaches, it is now that <b>time of the year</b> to consider the new financial year, allocation and distribution of marketing budgets, analysis and review of the successes with ROI from the past financial year, and goals for the new financial year ahead.<br />
<br />
For many of our clients this past year, significant ROI success has been had through Pay-Per-Click advertising across multiple channels, where we offer; Google Adwords, YouTube Ads, Remarketing, Bing Adwords, Facebook Ads, LinkedIn Ads and now Twitter Ads. With useful focused targetting features to match demographic profiling, and capture consumers at the time of interest and intent to purchase, this style of marketing had lead to higher conversions and sales.<br />
<br />
Mobile technology is an integral part of your customers everyday lives. As a marketer, you need to get on board now, if you haven't embraced this aspect of your marketing preparedness. Probably not 'every' mobile marketing activity is suitable for your particular business, so you do need to carefully consider the appropriate options.<br />
<br />
For your mobile marketing activities, you might consider:<br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Responsive website design<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Responsive landing page design<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Responsive email design with MailChimp<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>PPC Advertising and Display advertising<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Native mobile apps<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>SMS and MMS messaging<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Optimal campaign activity time for mobile users<br />
<br />
For some industries, and some businesses, times are unfortunately tough, but cutting your marketing kills your business very fast! During lean times, it’s absolutely natural and necessary for a business owner to look at how to cut costs and maximise profit margins.<br />
<br />
Remember to invest in Customer Loyalty: It’s always easier to sell to people who already know, like, and trust you. Reward customers for referrals they bring you. Call former customers as a follow-up and see how they are doing and if there’s anything you can help them with.<br />
<br />
Create some local PR: Publicity has the power to tell thousands of prospective new customers about your business. Write a press release or find a way your company can tie into a trending event and tell the media. If you are not sure how to use #hashtags for event marketing, come along to one of Vorian's free marketing seminars for a helping hand.<br />
<br />
Reconnect with your local business network organisations: Leave the office, shake some hands, and connect with other local business owners. Don't forget to connect with those you meet via LinkedIn.<br />
<br />
Send weekly e-mail newsletters: This makes sure that your followers don’t forget about you. Plus it gives you an opportunity to share tips, ideas, and resources that provide value and showcase your expertise. Vorian Agency is now a MailChimp Expert Company, and can help you to set up and manage regular enewsletter content, automated mail touch points, or responsive templates that work for mobile devices.<br />
<br />
With new pricing plans and additional services from Vorian Agency now available, please phone <b>1300 100 333</b>, email <a href="mailto:info@vorian.com.au">info@vorian.com.au</a> or visit our website <a href="http://www.vorianagency.com.au/">www.vorianagency.com.au</a>Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-20626479926835401312015-06-22T14:28:00.002+08:002015-06-22T14:32:52.390+08:00Page naming conventions for your webpages“What’s in a name?” Juliet Capulet asked.<br />
<br />
Now you may be surprised why I’m opening with a line from Shakespeare here, but I promise that the question is relevant to online marketing. Names, you see, are a big deal even when your goal is to get the best ranking in the search engine results pages.<br />
<br />
As a recap, search engines gather information by crawling your website. The key to getting a high rank in the search results is to ensure that your site is crawled properly. While search engine optimisation (SEO) offers a number of strategies to achieve this end, a good start is essentially following the appropriate naming conventions for your webpages.<br />
<br />
Search engines assume that the most important elements of your site are in your main navigation area, which is found is virtually any page in your site. As such, their rankings formulas are tuned to grant more weight to the pages that are featured there. You can take advantage of this by placing your primary keywords in the filename or URL for these pages. Search engines place the bulk of their attention on the keywords found in the title text and the content of the page, but keyword mentions in the URL do bear some weight.<br />
<br />
As an example, all factors considered, a webpage with the URL “www.abcd.com/macbook-air-review” is likely to have a higher rank for the search term “Macbook Air reviews” than websites with the same content but have URLs like “www.wxyz.com/apple-laptop-review” or “www.wxyz.com/top-10-best-laptops” in the SERPs.<br />
<br />
Writing the best webpage names<br />
<br />
So how do you make good webpage titles? First, make sure that your URL is not overstuffed with keywords. Search engines are programmed to react negatively to this practice. Keep the title of your entries, as well as the URL of your pages short and descriptive. As mentioned above, mention your keyword if possible. Search engines often rank pages highly when their URL matches with the search terms used by the searchers.<br />
<br />
CMS and blogging platforms such as WordPress allow you to use custom URLs that may be different from your entry’s title. In such cases, make sure to create good URLs. You can use the following formula: www.yourURL.com/keywords1/keywords2.php<br />
<br />
Here are some great examples:<br />
<br />
Title: I do not wish my screensaver to lock my computer, thank you.<br />
URL: disable-screensaver-password<br />
<br />
Title: Get your search fix with two videos<br />
URL: free-search-seo-videos<br />
<br />
Title: Protect yourself: get a free credit report<br />
URL: free-credit-report<br />
<br />
Title: How to back up your Gmail on Linux in four easy steps<br />
URL: backup-gmail-in-linux-with-getmail<br />
<br />
Title: How to stop junk mail<br />
URL: stop-junk-mail<br />
<br />
Title: I love my pedometer<br />
URL: best-pedometer<br />
<br />
Title: Crap. My Ubuntu machine won’t boot<br />
URL: ubuntu-freeze-no-resume<br />
<br />
Title: What are the best iPhone applications?<br />
URL: best-iphone-application<br />
<br />
While your webpage’s URL may not be the biggest factor in determining search rankings, ensuring that it follows the right conventions makes it easier to organise and retrieve. So what’s in a name? A lot, apparently, but having the right keywords is a good start.<br />
<div>
<br /></div>
Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-72919840571615778322015-06-12T13:22:00.000+08:002015-06-12T13:22:29.123+08:00Search engines: How do they work?If you have spent enough time online, you must have heard of the likes of Google, Bing, Yahoo Search and probably AOL. They are all search engines used for one of the most popular activities in the Internet—search. They are more than just digitised encyclopaedias; most of them come integrated with an extensive array of functionalities and features and cast an influence that almost literally affects the entirety of the Internet’s surface.<br />
<br />
If your business can’t be found within the Search Engine, you don’t get the traffic…<br />
<br />
When we talk about “Organic” or “Natural” Search, these are the results that appear in the main body of the SERPs (Search Engine Results Page), that aren’t paid for, and are determined by Google (and the other search engines in their own platforms) based on an algorithm that considers the content of your website and matches this to a consumer’s search query.<br />
<br />
Did you know?<br />
<ul>
<li>81% of internet users use search engines to find a website.</li>
<li>73% of all online transactions begin with a search engine.</li>
<li>87% of users only look at the first page of results.</li>
<li>85% of clicks are organic clicks</li>
</ul>
The Search Engine<br />
<br />
Search Engines are online tools that scour the Internet to provide users with the information they need. The resources they allow users access to are virtually limitless, explaining their immense popularity and making them invaluable tools for any Internet surfer. <br />
<br />
To explain the scope of the Search Engine’s influence on modern living using a few words is practically impossible. The way they place information within any individual’s reach has affected the way we do business, communicate, study, eat, and conduct ourselves, among others. Their influence and power grows as the number of their users increase, and as Google has proven over the last few years, any changes can have dramatic effects on the Internet as a whole.<br />
<br />
How it works<br />
<br />
Search engines use automated robots, otherwise known as “spiders,” “bots,” “crawlers” or “indexers” to find content in websites. As the Internet is a figurative jungle made up of vast troves of information, search engines use links as pathways or guides. They follow these links in order to “spider” the sites and “index” the information in the site.<br />
<br />
Webmasters also may also use .xml and .txt feeds as site maps of the content they want search engines to index in the directory. Ideally, these lists contain each of the URLs in the site. All indexed information is then gathered and stored in huge servers for easy retrieval at a later time. When a search is performed, search engines take indexed information matching the search query and present them as search results.<br />
<br />
When using the robot method, search engines look at a number of factors to determine how deeply and frequently they will index your website. Some of these factors are:<br />
<ul>
<li>The uniqueness of the content in your site</li>
<li>The uniqueness of the content in a page as compared to other pages in the site</li>
<li>The uniqueness of the content in a pages versus all other pages in the Internet</li>
</ul>
To ensure that search engines find your content and index them, you need to keep an eye on one key factor—your links. Search engines determine the quality and the quantity of inbound links to your site. As a rule, it is best to ensure that your links come from high-quality sites. This will encourage search engines to index your site more frequently. It will also lead them to consider you as a high-quality source yourself and give you a better ranking in the results pages.<br />
<br />
Obscure or “deep” search makes up a significant percentage all searches performed via search engines. As such, it is important that you pair great links with high-quality copy. Many website owners tend to think this means suffusing their web content with keywords. This may be a mistake as the practice tends to sacrifice readability. One thing you need to remember is that search engines today are focused on providing positive user experience and as such, they favour content that are easy for users to digest and understand. So when you write your copy, make sure to write for both humans and search engines.<br />
<br />
Needless to say, the workings of a search engine may not be as simple as this post connotes, but this gives you a good idea. The extent of search engines’ influence over the net may be complex in itself, too, but remember that ultimately, they are tools for humans to use. Your focus therefore, should be the humans using them just as much as the spiders themselves.<br />
<br />
Interested in a deeper understanding of Search Marketing for your business? Come along to our free marketing seminars at Vorian Agency. As a Google Partner and Bing Ads Professional Company, we also offer a comprehensive range of Search Marketing services. <a data-mce-href="http://www.vorianagency.com.au" href="http://www.vorianagency.com.au/" rel="nofollow">www.vorianagency.com.au</a>Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-21826681653935750622015-06-11T10:38:00.000+08:002015-06-11T10:38:56.122+08:00What SEO do I need in 2015?<div class="MsoNormal">
It’s the middle of 2015. Have you begun your SEO campaign?
Despite the predictions you might have read in the past year, Search Engine Optimisation
(SEO) is still alive and kicking, and in fact, remains as one of the best ways
to boost your traffic, get more from your website and raise returns for your
business.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>What is SEO?<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Let’s do a short recap of what SEO is all about. It is the
process of identifying the keyword phrases that potential customers use in
search engines to find products and services. SEO helps ensure that your
website faces little to no obstacles in capturing the maximum possible volume
of relevant incoming traffic. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
SEO revolves around the idea that by giving your website a
boost, you are providing your business with distinct advantages in an
Internet-driven business environment. It helps get your business found more
easily. Through this, you gain more leads, better chances at conversions and
greater potential to make sales, among others.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Organic traffic is a key element in search engine
optimisation. It is the type of traffic that is derived from natural search
engine indexes, as opposed to traffic bought through search engine marketing
(SEM) campaigns such as Google Adwords. To achieve organic traffic, pages in
your website have to be optimised so that they conform to search engine
algorithms and as such, get ranked in the search engine results pages.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Needless to say, algorithms can vary from one search engine
to another. Google’s ranking criteria may differ from that used by Bing. SEO
seeks to optimise your website for any algorithm so that you are guaranteed a
good ranking in any search engine. Additionally, search engine algorithm
changes periodically—keeping up with the changes and ensuring the best results
every time is part of the aims of SEO.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>SEO for 2015<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A lot of things have changed for SEO over the last couple of
years alone, thanks to shifting demands and Google’s changing algorithms. That,
however, does not necessarily mean that it is too late to engage in SEO. Here
are a few pointers to remember for SEO this year:<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b>Google’s
goals remain unchanged.<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Google may have gone through many algorithm shifts but their
purpose has always been to provide users with the best search results. The
search giant has always considered user experience a priority and as such, has
consistently rolled out algorithm updates that moved towards accurate,
informative search results in websites that are easy to use.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
That said, your SEO campaign must have user experience as
its foremost goal as well. Put yourself in the users’ shoes and imagine what
would make your search easier and much more fruitful. Will you benefit from a
website that loads quickly? If so, then ensure that your own site loads fast.
Would you, as a user, benefit from having more pictures in a site? If so, then
add more images to your own site. Obtain the assistance of experts to ensure
that the steps you take are in line with current search engine standards, but
putting the interest of your site visitors first is a great way to start.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b>Never
underestimate content.<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As it turns out, one of the best ways to provide optimal
user experience is to make information readily available through content. Blog posts and other forms of web content are
now considered as key elements of most content marketing campaigns, and are
religiously integrated into many businesses marketing strategies.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
To maximise results, make sure that your content is
high-quality. Readability and comprehensibility are huge factors for users.
They can affect how they see you as a potential resource and how often they
return to your site for your content. Boost your web content with SEO
strategies to increase their effectiveness and their visibility.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Moreover, content is a great way to spread your links and strengthen
your backlink portfolio. Users searching for resources will be more than happy
to link back to your content and your website if your posts are informative
enough. This is just another reason to invest in well-created content.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b>Go
mobile.<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Google reported that a large percentage of search queries
nowadays are sent via mobile devices. Consequently, the search giant rolled out
a mobile-friendly update last April. The update rewarded websites that have
adopted a mobile-responsive design.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As more and more users surf the Internet through their
mobile devices, it is within reason that your SEO strategy this year should
prioritise mobile optimisation. A good start would be ensuring that your
website is mobile-responsive. This would mean that users would be able to use
it conveniently and comfortably even through the small screens of their mobile
devices.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
That said, you should be careful about potential errors,
especially as the technology is relatively new. This should, however, not
discourage you from taking the path to mobile-responsiveness as, with adequate
preparation, the benefits far outweigh the potential risks.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
The year 2015 is not too late for you to get started on your
SEO campaign. The Internet offers plenty
of insights into the many steps you can take, as well as the many ways you can
enhance your online marketing campaign. <a href="http://www.vorianagency.com.au/" target="_blank">Get started now with Vorian Agency</a> – a
Google Partner, Bings Ads Professional company and a Hootsuite Solutions
Partner.<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-18678189746458596622015-06-11T00:22:00.000+08:002015-06-11T00:22:13.142+08:00Facebook and the social salesperson<div class="MsoNormal">
Facebook has come a long way in recent years, transforming
from a hub for casual users and posters (Farmville, anyone?) to a veritable
social media giant. Today, businesses from all over the world take advantage of
features and benefits made possible by Facebook’s ever active development team
not only to bolster their online presence but also to enhance their ability to promote
content to their customers.</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The numbers show that Facebook beats all other social
networks in terms of number of users. Surveys show that there are currently
around 1.4 billion Facebook users from all over the world. A whopping 55.02% of
the entire Australian population have an account. Facebook also leads in terms
of monthly visitors, with 900 million unique visits from users who click, share
and post status updates.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
These figures give a clear indication of the extent of
Facebook’s reach. This is an excellent point to remember when you design your
Search Marketing Integration (SMI) strategy. These days, just creating
outstanding content will not garner for you the response and traffic you
anticipate—you will need a figurative courier who will deliver the content
right where your intended audience can find it. The numbers suggest that
Facebook is one of the best tools for this exact purpose.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>The social
salesperson<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For this strategy to succeed, you will need to adopt a few
changes. You will have to take the role of a social salesperson or if you can,
hire someone else who can. A social salesperson understands or endeavours to
understand your market, your product, the problems you may encounter and the
solutions to said problems. This individual’s role is to maximise your SMI
efforts not just by incorporating SEO techniques but also by ensuring that the
right content is created for every stage of the sales funnel.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Like salespersons in brick-and-mortar institutions, the
social salesperson will represent your brand. As such, it is their
responsibility to create and maintain an online presence through which they can
engage consumers in conversations and discussions. They will manage the
creation of content and its distribution through social media. They must ensure
that shared content will have a positive impact for your company.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Facebook will do a good job as the tool of choice for any
social salesperson. Its features (from pages to Messenger) and its extensive
reach can be used to your brand’s advantage. A social salesperson can post URLs
to direct traffic, post videos and images and effectively open channels where
they can interact directly with customers. Needless to say, integrating other
social media platforms would improve results, but there is no denying how large
the role Facebook will play in your SMI efforts.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
Indeed, a large percentage of the world’s population is in
Facebook today. Many of them are your customers. Learn more about using
Facebook in business in Vorian Agency’s free 2015 Facebook Seminar. <a href="http://www.vorianagency.com.au/resources/seminars/" target="_blank">Register for Vorian Agency's free marketing seminars here.</a>. <o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0Perth WA, Australia-31.9535132 115.85704710000005-33.6775717 113.27526010000004 -30.229454699999998 118.43883410000005tag:blogger.com,1999:blog-5999609623725785680.post-68388806182129890462011-07-31T11:43:00.000+08:002011-07-31T11:43:31.916+08:00Weighing up QR codes<span style="font-family: "Trebuchet MS", sans-serif;">QR (Quick Response) codes</span><br />
<br />
<span style="font-family: "Trebuchet MS", sans-serif;">As a novelty, and stand out difference, with competitive marketing activities, QR codes have been around for a little while now. </span><br />
<br />
<span style="font-family: "Trebuchet MS", sans-serif;">I really don't consider that QR codes are substantially any improvement over the use of URLs, and in particular shortened URLs such as bit.ly. Basically a QR code is yet another means of communicating and driving a consumer from their point of interest into the online space where more detail can be provided in relation to a very precise ID associated with a product, an advertisement, or a business. </span><br />
<br />
<span style="font-family: "Trebuchet MS", sans-serif;">To be honest, the uptake on QR codes has been limited, and the vast majority of average consumers haven't a clue what they actually are. Maybe this is the fault of a suitable education process to inform the consumers to then drive an uptake.</span><br />
<br />
<span style="font-family: "Trebuchet MS", sans-serif;">However, unlike QR codes, a URL doesn't require locating an app, downloading it, installing it, and using it to photograph the code graphic. For consumers who don't have smartphones or have yet to download the appropriate app, a URL (and again I revert back to specifically convenient shortened URLs) will work better.</span><br />
<br />
<span style="font-family: "Trebuchet MS", sans-serif;">URLs have wider recognition and I see as preferable to using QR codes in print ads.</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">After an initial push from Google in an attempt to get businesses to adopt the codes and use them as decals at their places of business, Google dropped QR code support. Therefore if this had been seriously working affectively for local consumers, Google wouldn't have pulled the pin. </span><br />
<br />
<span style="font-family: "Trebuchet MS", sans-serif;">Similar options: Microsoft Tag Reader, Google Goggles</span>Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0tag:blogger.com,1999:blog-5999609623725785680.post-38801781718488914362011-07-24T08:26:00.000+08:002011-07-24T08:26:44.083+08:00Customising the iPad2 for use as a Sales Tool<span style="font-family: "Trebuchet MS", sans-serif;">Apple's iPad2 is a sensational tool for sales teams for use in presenting to clients.</span><br />
<br />
<span style="font-family: "Trebuchet MS", sans-serif;">Right from the start of your presentation, your iPad2 can be customised to match your business brand </span><span style="color: black;"><span style="font-family: "Trebuchet MS", sans-serif;">by selecting a suitable image for the wallpaper display on the iPad:</span></span><br />
<ul><li><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="color: black;"><span style="font-family: "Trebuchet MS", sans-serif;">Set home screen background</span></span></div></li>
<li><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="color: black;"><span style="font-family: "Trebuchet MS", sans-serif;">Set lock screen background</span></span></div></li>
</ul><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="color: #7f7f7f;"><span style="color: black;"><span style="font-family: "Trebuchet MS", sans-serif;">iPod Wallpaper design specifications:</span></span></span></div><ul><li><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="color: #7f7f7f;"><span style="color: black;"><span style="font-family: "Trebuchet MS", sans-serif;">Image Size: 1024 x 1024px </span></span></span></div></li>
<li><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="color: #7f7f7f;"><span style="color: black;"><span style="font-family: "Trebuchet MS", sans-serif;">This will give a full screen look to the iPad even when rotated. </span></span></span></div></li>
<li><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="color: #7f7f7f;"><span style="color: black;"><span style="font-family: "Trebuchet MS", sans-serif;">The resolution of the image must be 132dpi</span></span></span></div></li>
<li><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="color: #7f7f7f;"><span style="color: black;"><span style="font-family: "Trebuchet MS", sans-serif;">Remember that portions of the image will be cut off both in landscape and portrait mode.</span></span></span></div></li>
<li><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="color: #7f7f7f;"><span style="color: black;"><span style="font-family: "Trebuchet MS", sans-serif;">Key to creating the best iPad wallpaper is to choose an image that is focused around the 768×768 portion of the image</span></span></span></div></li>
</ul><span style="font-family: "Calibri", "sans-serif"; mso-ansi-language: EN-AU; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><span style="color: black; font-family: "Trebuchet MS", sans-serif;">Next, to open your company's website from the desktop (if you haven't created a customised app already!) create a favicon icon shortcut browser link on home screen desktop (set icon to iPad quality).</span></span><br />
<br />
<span style="font-family: "Calibri", "sans-serif"; mso-ansi-language: EN-AU; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="color: #7f7f7f;"><span style="color: black;"><span style="font-family: "Trebuchet MS", sans-serif;">To do this within iPad Safari web browser; save this as an icon on the desktop, which will open the website as required. Current process will save image of front page of website... preferred option would require advanced favicon code within your website HTML (metatags), that point to a specifically optimized Apple icon.</span></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="color: #7f7f7f;"><span style="color: black;"><span style="font-family: "Trebuchet MS", sans-serif;">To create favicons specifically for Apple devices such as the Apple iPod Touch, iPhone, and iPad:</span></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="color: #7f7f7f;"><span style="color: black;"><span style="font-family: "Trebuchet MS", sans-serif;">The recommended size is 57 x 57 pixels, with 90 degree corners. However with the more recent higher definition screens on Apple's products, Apple has their icon at 129 x 129 pixels</span></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="color: #7f7f7f;"><span style="color: black;"><span style="font-family: "Trebuchet MS", sans-serif;">metatag to include in <head> code of website with Apple Formatting</span></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="color: #7f7f7f;"><span style="color: black;"><span style="font-family: "Trebuchet MS", sans-serif;"><link rel="apple-touch-icon" href="/somepath/image.ico"></span></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="color: #7f7f7f;"><span style="color: black;"><span style="font-family: "Trebuchet MS", sans-serif;">metatag to include in <head> code of website without Apple's reflective shine</span></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="color: #7f7f7f;"><span style="color: black;"><span style="font-family: "Trebuchet MS", sans-serif;"><link rel="apple-touch-icon-precomposed" href="/somepath/image.ico"></span></span></span></div><span style="color: black; font-family: "Trebuchet MS", sans-serif;"></span></span>Anonymoushttp://www.blogger.com/profile/03589913550561794298noreply@blogger.com0