Are you in the early stages of a business start-up that will be considering online activities now or in the future? There are many factors in your business research for consideration, but area that should get some attention is brand management in the online space particular in Social Media.
If your brand name is not available at Twitter or Facebook, and the domain name in the .com and local domain space are not available I would be suggesting some thinking around naming conventions needs some serious consideration.
Two useful resources to assist in your research are:
Knowem? http://knowem.com/
Namechk http://namechk.com/
Promote your brand consistently by registering a username that is still available on the majority of the most popular sites.
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