Perth SEO Specialist Matt Lynch - Perth, WA

Sunday, July 24, 2011

Customising the iPad2 for use as a Sales Tool

Apple's iPad2 is a sensational tool for sales teams for use in presenting to clients.

Right from the start of your presentation, your iPad2 can be customised to match your business brand by selecting a suitable image for the wallpaper display on the iPad:

Set home screen background
Set lock screen background

iPod Wallpaper design specifications:

Image Size: 1024 x 1024px
This will give a full screen look to the iPad even when rotated.
The resolution of the image must be 132dpi
Remember that portions of the image will be cut off both in landscape and portrait mode.
Key to creating the best iPad wallpaper is to choose an image that is focused around the 768×768 portion of the image

Next, to open your company's website from the desktop (if you haven't created a customised app already!) create a favicon icon shortcut browser link on home screen desktop (set icon to iPad quality).

To do this within iPad Safari web browser; save this as an icon on the desktop, which will open the website as required. Current process will save image of front page of website... preferred option would require advanced favicon code within your website HTML (metatags), that point to a specifically optimized Apple icon.

To create favicons specifically for Apple devices such as the Apple iPod Touch, iPhone, and iPad:

The recommended size is 57 x 57 pixels, with 90 degree corners. However with the more recent higher definition screens on Apple's products, Apple has their icon at 129 x 129 pixels

metatag to include in <head> code of website with Apple Formatting

metatag to include in <head> code of website without Apple's reflective shine

Sunday, December 12, 2010

It really is the little things that can make your website stand out...

Whilst performing a lot of website reviews recently, I have noticed that many website owners are not taking advantage of a simple and important web design feature known as the favicon. The favicon (abbreviation for favourite icon), is a visual representation of your business, and is normally the logo of your business.

So where is the favicon seen?

When users bookmark or save your website to their favourites apart from the title of the website being stored as a link, the favicon image appears next to your link in the users browser. If they also put your website in to their links bar within the browser or drag the favourite to their desktop for easy access, this favicon is used as the icon representing your business website. As well, quite simply, every time a user goes to your website they will see your logo in the url bar of the browser where you type the web address in – AND when they use tabbed browsing, the favicon is next to the website name on each tab…

So as you can see this simple, effective, visual reminder, really helps your website stand out of the crowd, and should encourage users to come back and revisit your site.

Some search engines actually check to see if your website has a favicon, and may use this as part of their ranking algorithm as they determine how professional your website is, which could help to determine whether your website should appear above another. So when they check, and they don’t find one in the default location it may also trigger unnecessary 404 Errors (Page not Found) which we would like to avoid.

Now that you can see how important it is to have this little thing in place, how do you get one?

If you already have a website designer please contact them directly and request them to get this implemented for your website, creating the icon logo, locating this on the server, and ensuring it is in the default location and each page of your site has the necessary meta tag pointing to it indicating that it now exists.

If you need assistance getting this done for you let me know as own internal design/development team Star3Media can assist. This will provide your own customised favicon created and implemented properly across your site.