Showing posts with label metatag. Show all posts
Showing posts with label metatag. Show all posts

Monday, August 30, 2010

The Canonical URL tag

Yahoo!, Bing & Google all support the "canonical url tag" with the aim to assist webmasters and site owners eliminate self-created duplicate content in the index.
The tag is part of the HTML header on the web page:
<link rel="canonical" href=http://www.yoursite.com/page>

This would tell Yahoo!, Bing & Google that the page in question should be treated as though it were a copy of the URL www.yoursite.com/page and that all of the link & content metrics the engines apply should technically flow back to that URL.

Saturday, August 28, 2010

Robots metatag

Robots: <meta name="robots" content="index,follow">

Many web pages have this tag wrong. An example of the wrong usage is content="index, follow, all" - wrong because some spiders can't handle spaces between the words in the tag or the word "all". Most engines by default assume that you want a web page to be indexed and links followed, so using the wrong syntax can actually result in the spider coming to the wrong conclusion and penalizing, or worse, ignoring the page outright.

If by chance you do not want your links followed, or the page not indexed, then you would substitute "noindex" and or "nofollow" into the tag. You can also make an inline link no-follow with the following code:
<a href="http://www.site.com/page.html" rel="nofollow">Visit My Page</a>

revisit-after
<meta name="revisit-after" content="7 days">

rating content
<meta name="rating" content="General">

distribution
<meta name="distribution" content="Global">

classification
<meta name="classification" content="PRIMARY KEYWORD PHRASE">

author
<meta name="author" content="Company Name">

copyright
<meta name="copyright" content="Company Name © 2010">

cache-control
<meta name="cache-control" content="Public">