Ensure images that you save for a page have the keyword name in them.
Keywords for a page should be focused on a cluster of 5 keywords that map around the primary focus or goal of a page. Image search does bring people to our site, though it is realistically only a small figure, but part of branding exercises. So, for image naming conventions keep text lowercase, use underscores/hyphens to separate words, and put location based keywords or product based keywords into the name of the image.
The Design team should use user friendly readable names for content display images, and shortened names for design images.
For instance the name and file structure for an image that is the flag of France should be:
images/flags/flag-france.jpg
Whereas an image that is of the background for a div should be:
images/content/bg-div.gif
Showing posts with label naming conventions. Show all posts
Showing posts with label naming conventions. Show all posts
Friday, July 23, 2010
Tuesday, July 20, 2010
Page Naming Conventions
You'll want to ensure that the most popular areas of your site (ideally the pages in which you optimize) are featured in the main navigation that's on every page of the site. The search engines rightly assume that the most important stuff of your site is in your main navigation, and therefore give extra weighting to those pages in their ranking formulas. Use your page's primary focus keyword as the filename for that page.
Search engines always take into account the title text and keywords used in the URL of a web page while determining rankings of that page in search results. The influence may be small but keywords mentioned in the URL do carry some weight.
For instance, if all other factors remain same, a web page at abc.com/iphone-review may rank higher for a search query "iPhone review" than, say, xyz.com/best-phone or xyz.com/apple-phone-review because of the keyword iPhone that’s present in the URL.
*Most blogging platforms allow you to write custom URLs (aka post slugs in WordPress).
Now if you’re keen to master the art of writing good URLs that are descriptive and search friendly but without getting into any black hat SEO tricks like keyword stuffing, use descriptive titles for blog posts and keep URLs short, neatly written and use only relevant keywords.
Some examples:
Title: I do not wish my screensaver to lock my computer, thank you.
URL: disable-screensaver-password
Title: Get your search fix with two videos
URL: free-search-seo-videos
Title: Protect yourself: get a free credit report
URL: free-credit-report
Title: How to back up your Gmail on Linux in four easy steps
URL: backup-gmail-in-linux-with-getmail
Title: How to stop junk mail
URL: stop-junk-mail
Title: I love my pedometer
URL: best-pedometer
Title: Crap. My Ubuntu machine won’t boot
URL: ubuntu-freeze-no-resume
Title: What are the best iPhone applications?
URL: best-iphone-application
URLs must contain keywords - www.yourURL.com/keywords1/keywords2.php
Search engines like Google and Yahoo directly match keywords typed in by users and return URLs which contain the keyword in the search engine results. URLs which have keywords which match those typed into the search engine typically are returned in priority.
Search engines always take into account the title text and keywords used in the URL of a web page while determining rankings of that page in search results. The influence may be small but keywords mentioned in the URL do carry some weight.
For instance, if all other factors remain same, a web page at abc.com/iphone-review may rank higher for a search query "iPhone review" than, say, xyz.com/best-phone or xyz.com/apple-phone-review because of the keyword iPhone that’s present in the URL.
*Most blogging platforms allow you to write custom URLs (aka post slugs in WordPress).
Now if you’re keen to master the art of writing good URLs that are descriptive and search friendly but without getting into any black hat SEO tricks like keyword stuffing, use descriptive titles for blog posts and keep URLs short, neatly written and use only relevant keywords.
Some examples:
Title: I do not wish my screensaver to lock my computer, thank you.
URL: disable-screensaver-password
Title: Get your search fix with two videos
URL: free-search-seo-videos
Title: Protect yourself: get a free credit report
URL: free-credit-report
Title: How to back up your Gmail on Linux in four easy steps
URL: backup-gmail-in-linux-with-getmail
Title: How to stop junk mail
URL: stop-junk-mail
Title: I love my pedometer
URL: best-pedometer
Title: Crap. My Ubuntu machine won’t boot
URL: ubuntu-freeze-no-resume
Title: What are the best iPhone applications?
URL: best-iphone-application
URLs must contain keywords - www.yourURL.com/keywords1/keywords2.php
Search engines like Google and Yahoo directly match keywords typed in by users and return URLs which contain the keyword in the search engine results. URLs which have keywords which match those typed into the search engine typically are returned in priority.
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