Facebook has come a long way in recent years, transforming
from a hub for casual users and posters (Farmville, anyone?) to a veritable
social media giant. Today, businesses from all over the world take advantage of
features and benefits made possible by Facebook’s ever active development team
not only to bolster their online presence but also to enhance their ability to promote
content to their customers.
The numbers show that Facebook beats all other social
networks in terms of number of users. Surveys show that there are currently
around 1.4 billion Facebook users from all over the world. A whopping 55.02% of
the entire Australian population have an account. Facebook also leads in terms
of monthly visitors, with 900 million unique visits from users who click, share
and post status updates.
These figures give a clear indication of the extent of
Facebook’s reach. This is an excellent point to remember when you design your
Search Marketing Integration (SMI) strategy. These days, just creating
outstanding content will not garner for you the response and traffic you
anticipate—you will need a figurative courier who will deliver the content
right where your intended audience can find it. The numbers suggest that
Facebook is one of the best tools for this exact purpose.
The social
salesperson
For this strategy to succeed, you will need to adopt a few
changes. You will have to take the role of a social salesperson or if you can,
hire someone else who can. A social salesperson understands or endeavours to
understand your market, your product, the problems you may encounter and the
solutions to said problems. This individual’s role is to maximise your SMI
efforts not just by incorporating SEO techniques but also by ensuring that the
right content is created for every stage of the sales funnel.
Like salespersons in brick-and-mortar institutions, the
social salesperson will represent your brand. As such, it is their
responsibility to create and maintain an online presence through which they can
engage consumers in conversations and discussions. They will manage the
creation of content and its distribution through social media. They must ensure
that shared content will have a positive impact for your company.
Facebook will do a good job as the tool of choice for any
social salesperson. Its features (from pages to Messenger) and its extensive
reach can be used to your brand’s advantage. A social salesperson can post URLs
to direct traffic, post videos and images and effectively open channels where
they can interact directly with customers. Needless to say, integrating other
social media platforms would improve results, but there is no denying how large
the role Facebook will play in your SMI efforts.
Indeed, a large percentage of the world’s population is in
Facebook today. Many of them are your customers. Learn more about using
Facebook in business in Vorian Agency’s free 2015 Facebook Seminar. Register for Vorian Agency's free marketing seminars here..
