Crisis Management Leaders Summit, Perth 2015

Crisis Management Leaders Summit, Perth 2015

Perth 8th October 2015
#gocrisis #vorianagency
http://www.perth2015.gocrisis.com/

Business and government are experiencing an unprecedented increase in risk and an exposure to crisis; globalisation of supply chains and customer base, climate change, population growth, large demographic shifts, new technologies, an explosion of regulatory requirements – more than ever, it seems that the need for preparing for the unexpected is necessary. We are faced with a surge in the occurrence of product recalls, unexpected fatalities, natural disasters, data loss, disrupted supply and, as a consequence, the expectation from those affected by crisis – customers, the media, public, employees, shareholders – are more demanding.

The Crisis Management Leaders Summit focuses on the current topics concerning today’s crisis realities and how businesses and governments are coping. It offers delegates a unique opportunity to look at crisis management from different viewpoints and to learn cross-industry lessons and best practice.

With contributions from the Crisis Director Malaysia Airlines, Curtin University, Computer Emergency Response Team, Former Queensland Premier, GoCrisis, Air China and many more, our speakers will share their personal experiences, discuss the latest research and trends on the risks that businesses face, the impact that social media and the real-time news cycle have on crisis and emergency management, leadership in crisis and what we can learn from recent world events and how to apply these lessons to corporate crisis response. We will look at global organisations in crisis and learn from their failures and successes.

Find out how to Manage Social Media in Crisis, I am presenting on this topic at the Crisis Management Leaders Summit, Perth 8th Oct, and you can find out what is in my own #EDC (Every Day Carry) Marketing Tool-kit.

The Scout Motto is 'Be Prepared'

"Be Prepared... the meaning of the motto is that a scout must prepare himself by previous thinking out and practising how to act on any accident or emergency so that he is never taken by surprise."
Robert Baden-Powell 

How prepared is your business?...

An invite to our Vorian Agency Google Partner Event

We would like to invite YOU to our Google Partner Event

The Internet gives every business a chance to achieve success. We'd like to invite you to join our agency for a FREE Google event where you'll learn from digital marketing and advertising experts; Lucinda Barlow, Head of Marketing, Google Australia & New Zealand and Duncan McGrath, Google Ads Product Specialist & Marketing Manager, about how to grow your business online.

When: Wednesday, 30 September 2015
Time: 10:00am - 12:00pm WST
Where: Vorian Agency
Address: Level 1, Suite 90, 102 Railway Street, West Perth, WA 6005
Book Now: https://partnersconnect.withgoogle.com/event/vorian-agency

Vorian Agency, a West Perth based digital marketing company, is a certified Google Partner, Bing Ads Professional company, Hootsuite Solutions Partner and MailChimp Expert company. Our online marketing specialists are Google and Bing Adwords accredited and have had many years of experience working with thousands of clients across a broad range of industries and campaign types.

Vorian has affordable and cost effective SEO (Search Engine Optimisation), SMM (Social Media Marketing) and PPC (Pay Per Click) advertising solutions to suit everyone, from small businesses, start-ups, through to large enterprise clients. We have managed clients of every scale and budget with ROI (Return On Investment) and CRO (Conversion Rate Optimisation) top of mind by increasing click-throughs, maximising conversion rates and reducing acquisition costs.

Are you ready to receive targeted, highly qualified website traffic, who are ready to buy from you and right now? As we are ready to deliver. Our team of Adwords specialists can get your campaign live and operational in days.

With CPC (Cost Per Click) advertising, pay only when someone clicks through to your website. As Vorian Agency is a Google Partner, we offer new business users to Google Adwords a $100 FREE Ad Spend credit when you spend $25. Your campaign is assigned a dedicated Google AdWords account manager. Our specialists research only the most effective search term combinations, and continually refine the campaigns through effective A/B testing, measuring and with transparent regular reporting.

What better way for your business to be found online and start directing qualified traffic to your business immediately. Find out more today with a no obligation free meeting with our friendly marketing team, and learn about the extensive range of services that Vorian Agency offer by phoning 1300 100 333 or emailing info@vorian.com.au. Call now to get your free website evaluation report!

Vorian Agency also offer an extensive series of free ongoing marketing training courses to support local small business growth and staff development #voriantraining. There are currently fifteen different two-hour courses presented by Vorian's General Manager, Matt Lynch. Bookings through the website http://www.vorianagency.com.au/resources/seminars/. Visit our Facebook page to hear the reviews from our satisfied trainees.

Facebook and the social salesperson

Facebook has come a long way in recent years, transforming from a hub for casual users and posters (Farmville, anyone?) to a veritable social media giant. Today, businesses from all over the world take advantage of features and benefits made possible by Facebook’s ever active development team not only to bolster their online presence but also to enhance their ability to promote content to their customers.

The numbers show that Facebook beats all other social networks in terms of number of users. Surveys show that there are currently around 1.4 billion Facebook users from all over the world. A whopping 55.02% of the entire Australian population have an account. Facebook also leads in terms of monthly visitors, with 900 million unique visits from users who click, share and post status updates.

These figures give a clear indication of the extent of Facebook’s reach. This is an excellent point to remember when you design your Search Marketing Integration (SMI) strategy. These days, just creating outstanding content will not garner for you the response and traffic you anticipate—you will need a figurative courier who will deliver the content right where your intended audience can find it. The numbers suggest that Facebook is one of the best tools for this exact purpose.

The social salesperson

For this strategy to succeed, you will need to adopt a few changes. You will have to take the role of a social salesperson or if you can, hire someone else who can. A social salesperson understands or endeavours to understand your market, your product, the problems you may encounter and the solutions to said problems. This individual’s role is to maximise your SMI efforts not just by incorporating SEO techniques but also by ensuring that the right content is created for every stage of the sales funnel.

Like salespersons in brick-and-mortar institutions, the social salesperson will represent your brand. As such, it is their responsibility to create and maintain an online presence through which they can engage consumers in conversations and discussions. They will manage the creation of content and its distribution through social media. They must ensure that shared content will have a positive impact for your company.

Facebook will do a good job as the tool of choice for any social salesperson. Its features (from pages to Messenger) and its extensive reach can be used to your brand’s advantage. A social salesperson can post URLs to direct traffic, post videos and images and effectively open channels where they can interact directly with customers. Needless to say, integrating other social media platforms would improve results, but there is no denying how large the role Facebook will play in your SMI efforts.

Indeed, a large percentage of the world’s population is in Facebook today. Many of them are your customers. Learn more about using Facebook in business in Vorian Agency’s free 2015 Facebook Seminar. Register for Vorian Agency's free marketing seminars here..