An invite to our Vorian Agency Google Partner Event

We would like to invite YOU to our Google Partner Event

The Internet gives every business a chance to achieve success. We'd like to invite you to join our agency for a FREE Google event where you'll learn from digital marketing and advertising experts; Lucinda Barlow, Head of Marketing, Google Australia & New Zealand and Duncan McGrath, Google Ads Product Specialist & Marketing Manager, about how to grow your business online.

When: Wednesday, 30 September 2015
Time: 10:00am - 12:00pm WST
Where: Vorian Agency
Address: Level 1, Suite 90, 102 Railway Street, West Perth, WA 6005
Book Now: https://partnersconnect.withgoogle.com/event/vorian-agency

Vorian Agency, a West Perth based digital marketing company, is a certified Google Partner, Bing Ads Professional company, Hootsuite Solutions Partner and MailChimp Expert company. Our online marketing specialists are Google and Bing Adwords accredited and have had many years of experience working with thousands of clients across a broad range of industries and campaign types.

Vorian has affordable and cost effective SEO (Search Engine Optimisation), SMM (Social Media Marketing) and PPC (Pay Per Click) advertising solutions to suit everyone, from small businesses, start-ups, through to large enterprise clients. We have managed clients of every scale and budget with ROI (Return On Investment) and CRO (Conversion Rate Optimisation) top of mind by increasing click-throughs, maximising conversion rates and reducing acquisition costs.

Are you ready to receive targeted, highly qualified website traffic, who are ready to buy from you and right now? As we are ready to deliver. Our team of Adwords specialists can get your campaign live and operational in days.

With CPC (Cost Per Click) advertising, pay only when someone clicks through to your website. As Vorian Agency is a Google Partner, we offer new business users to Google Adwords a $100 FREE Ad Spend credit when you spend $25. Your campaign is assigned a dedicated Google AdWords account manager. Our specialists research only the most effective search term combinations, and continually refine the campaigns through effective A/B testing, measuring and with transparent regular reporting.

What better way for your business to be found online and start directing qualified traffic to your business immediately. Find out more today with a no obligation free meeting with our friendly marketing team, and learn about the extensive range of services that Vorian Agency offer by phoning 1300 100 333 or emailing info@vorian.com.au. Call now to get your free website evaluation report!

Vorian Agency also offer an extensive series of free ongoing marketing training courses to support local small business growth and staff development #voriantraining. There are currently fifteen different two-hour courses presented by Vorian's General Manager, Matt Lynch. Bookings through the website http://www.vorianagency.com.au/resources/seminars/. Visit our Facebook page to hear the reviews from our satisfied trainees.

Link your Google Adwords to a highly relevant landing page

To help you maximise the visibility of your Google Adwords campaign, reduce your CPC (Cost Per Click), and provide a higher conversion rate, deliver the consumer to the page that matters in the website.

Take users to a landing page within the website that meets the expectations set up in your ad copy. This expectation reduces consumer frustration and instead increases engagement due to a correct match of advert to result, creating the preferred user experience.

Highlighting prominently within the copy on the landing webpage your keywords. Show the consumer that they have got what they want quickly, and then deliver the Call To Action (CTA) - the tease for engagement to create the conversion.

Tip: ensure your CTA is above the fold, as many (~80%) of users may not scroll down the page!

Also, to improve the user experience, ensure that your landing page load times are quick. This should be a must for your SEO and your SEM campaigns anyway, just as important as providing a clean coded and validating website, that is functional, effective and where simple things like the browser back and close buttons function properly on your site.

www.SearchGroup.com.au is a leading Perth SEO and SEM company that specialises in Search Engine Optimisation, Search Engine Marketing as well as engaging clients in Social Media Marketing for their businesses. In my role as Head of Search for Search Group, I like to see businesses succeed in their online marketing campaigns and achieve the return on investment (ROI) from their commitment by using a focused approach, test and measuring, and communicating on milestones through good reporting.

Useful tips for running a Travel PPC Campaign

Nearly half of all travel searches are brand related; can you afford to miss out on all this traffic? 36% of people who buy holidays use a brand search first and use a brand search immediately before purchasing so bid on branded keywords in your PPC campaigns.

Use day parting for PPC; people are 30% more likely to purchase a holiday on a Monday or Tuesday. Increase your bids then to capture this traffic and lower them at the weekend. Only 7% of purchasers buy a holiday on a Saturday.

Get them early; 15.9% of purchasers buy their holiday from the first site they visit. Only 1.6% will buy immediately, but around 14.3% will return at some point for a conversion (Don't forget to get the user subscribed to your regular newsletter!). Forget what you’ve learnt about the buying cycle; bidding on keywords that customers use in the research phase can get you a 15.9% conversion rate!

Make sure your URL’s are memorable; 35% of transactions occur without a search on the same day. These people must’ve seen something they liked then gone away to think about it. Make sure they can remember where they were.

Destinations aren’t as important as you think. 45% of online travel purchases are made without a destination search. Of course this means that 55% do use a destination related search term but I used to think that just about everybody would search for their destination at some point.

Save some money for January. For the last few years there has been a massive peak in travel searches every January. Look on Google Trends with the travel query of your choice. Or don’t; trust me, there will be a peak in January.

Ad variations are always a bit of a mystery. Test everything. Misspellings can garner some superb traffice - “hotels” as “hotsel” is an ad which turned out to have a (statistically) significantly better CTR. I thought I’d found something great so I rolled similar variations out across other ad groups. A few weeks later I checked to see what was going on, using splittester [http://www.splittester.com/] to judge which results were significant. Some ad groups it was better, some ad groups it was worse. I have no idea why. Test everything all the time.

Most purchasers will visit your site at least twice before purchasing; make repeat visits more likely by including new and interesting content for them.

Be patient. You’ve made all these changes, but on average it takes 29 days between first search and transaction for a holiday buyer. 30% of purchases occur more than 6 weeks after the initial search.

Don’t want to be patient? Want to get the 17% of users who purchase after only one search? Then ideally you’re from easyjet, ryanair or some other well known airline. Branded searches tend to convert quicker (63% of single search transactions are branded) so build your brand if you want the shortest gap between click and conversion.