Sunday, December 12, 2010

Website Validation Check... is there a noise coming from your engine?

If you are a business website owner and would be interested in receiving a detailed website validation check of the front page of your website drop me an email to matt@searchgroup.com.au  

Bit like a car that may gradually, or even suddenly, start to make an unusual noise from underneath the hood you have choices...
- keep driving and hope for the best
- pop the hood and take a look around yourself
- or head over to your trusted mechanic and get it sorted

At SearchGroup.com.au we regularly provide ongoing reports, and expand upon our initial website SEO audit where we outline any concerns that may exist under the hood of your website, particularly when it comes to the performance of your website both for the user experience and the performance and interaction of Search Engines across your website.

I continue to noticed in my role of performing reviews across websites that many clients have invalid websites that do not conform to web standards and meet the necessary quality checks applied.

The following short and simple reference is provided to explain in depth why it is beneficial to validate your website, and answer some of the common misconceptions around this:

Having a website that has errors or even warnings can be hazardous to its performance.

Just like when you drive behind another car that has a broken brake light, you the web site owner are not always aware of the problem because it seems to just work for you... but this may not be the same experience for everyone else on the internet. Which is why website validation checks exist to help find problems and provide an opportunity to fix them once and for all.

I typically find if a problem exists on the front page of your website then it carries through the rest of the website. This is NOT the time for you to learn html so don't panic! The validation reports that we provide include a summary of concerns. This will provide an outline to what is not 100% correct for your web site. The top section actually shows the code of your website along with comments amongst this code where problems exist.

We can then work with your in-house design and development team, or external web agency on resolving these problems. Our aim is for a perfect health score on the test, but even a reduction in the number of errors and warnings I will consider a win! And you will have a win too. By providing a website without errors will make for a better user experience and a much happier search bot with more opportunity of actually crawling through your entire website to find all your great content and getting this included within the Search Engine Results.

If you don't currently have a website designer available to assist you, or need a helping hand please let us know as our in-house design and development team Star3Media can provide support.