Sunday, July 31, 2011

Weighing up QR codes

QR (Quick Response) codes

As a novelty, and stand out difference, with competitive marketing activities, QR codes have been around for a little while now.

I really don't consider that QR codes are substantially any improvement over the use of URLs, and in particular shortened URLs such as Basically a QR code is yet another means of communicating and driving a consumer from their point of interest into the online space where more detail can be provided in relation to a very precise ID associated with a product, an advertisement, or a business.

To be honest, the uptake on QR codes has been limited, and the vast majority of average consumers haven't a clue what they actually are. Maybe this is the fault of a suitable education process to inform the consumers to then drive an uptake.

However, unlike QR codes, a URL doesn't require locating an app, downloading it, installing it, and using it to photograph the code graphic. For consumers who don't have smartphones or have yet to download the appropriate app, a URL (and again I revert back to specifically convenient shortened URLs) will work better.

URLs have wider recognition and I see as preferable to using QR codes in print ads.
After an initial push from Google in an attempt to get businesses to adopt the codes and use them as decals at their places of business, Google dropped QR code support. Therefore if this had been seriously working affectively for local consumers, Google wouldn't have pulled the pin.

Similar options: Microsoft Tag Reader, Google Goggles

Sunday, July 24, 2011

Customising the iPad2 for use as a Sales Tool

Apple's iPad2 is a sensational tool for sales teams for use in presenting to clients.

Right from the start of your presentation, your iPad2 can be customised to match your business brand by selecting a suitable image for the wallpaper display on the iPad:
  • Set home screen background
  • Set lock screen background
iPod Wallpaper design specifications:
  • Image Size: 1024 x 1024px
  • This will give a full screen look to the iPad even when rotated.
  • The resolution of the image must be 132dpi
  • Remember that portions of the image will be cut off both in landscape and portrait mode.
  • Key to creating the best iPad wallpaper is to choose an image that is focused around the 768×768 portion of the image
Next, to open your company's website from the desktop (if you haven't created a customised app already!) create a favicon icon shortcut browser link on home screen desktop (set icon to iPad quality).

To do this within iPad Safari web browser; save this as an icon on the desktop, which will open the website as required. Current process will save image of front page of website... preferred option would require advanced favicon code within your website HTML (metatags), that point to a specifically optimized Apple icon.

To create favicons specifically for Apple devices such as the Apple iPod Touch, iPhone, and iPad:

The recommended size is 57 x 57 pixels, with 90 degree corners. However with the more recent higher definition screens on Apple's products, Apple has their icon at 129 x 129 pixels
metatag to include in <head> code of website with Apple Formatting
<link rel="apple-touch-icon" href="/somepath/image.ico">
metatag to include in <head> code of website without Apple's reflective shine
<link rel="apple-touch-icon-precomposed" href="/somepath/image.ico">

Saturday, July 23, 2011

eMarketing platforms - capabilities and compliance

There are many different eMarketing platforms available for the online marketer to choose from varying in; capabilities, integration, reporting and social media awareness. Be sure to do your homework to select the most appropriate platform for your business needs today, and as you evolve - so ensure it can grow with your online marketing requirements and the platform itself provides access to new features in a fast changing online landscape.

Many eMarketing platforms provide best practice guides, information and eMarketing tips relevant to what the platform can deliver and to ensure that your email newsletters meet deliverability, usability, functionality and marketability! (See: ExactTarget, MailChimp, CommuniGator)

Ensuring your email marketing meets legal compliance is also an important consideration and in an international context it is important to research the current CAN-SPAM legislation and similar requirements for each country. The provision of a double opt-in is but one part of the process and a must-have. Compliance also includes the provision of Privacy Policy, one-click unsubscribes, contact details of the company along with a few other items.

Associated to this category of consideration is the funcationality of your email template and how it renders for users with disabilities and screen reader applications.

Disability Discrimination Act (DDA)

The legislation in the UK that covers the rights of disabled people – the section of the act on the provision of goods and services includes the requirement that websites should be made accessible.

UK Law

It has been a legal requirement for UK websites to be accessible since 1999. Since then all websites have been expected to make "reasonable adjustments" to ensure their websites accommodate all users regardless of ability, disability.

Is your website legal?

The current information relating to web sites in the UK confirm that many are illegal. They do not include even basic information such as registered company address, VAT details and web site hosting for example.

Making sure your website meets all the current key UK legal requirements is vital to prevent you receiving fines or penalties. Ensure you are up to date with the necessary UK legislation or it could prove very costly to you and your business.

Disability Discrimination Act

UK websites must comply with the Disability Discrimination Act, which states that websites must be accessible to all – including users with visual impairments or disabilities.

Responsible business practice

In today's environment corporate and social responsibility have increasingly become fundamental in building trust and reputation with the people you do business with. However, experience of closed doors on your websites can have a negative influence on the way people perceive even the most reliable companies and the strongest brands.

I would also recommend prior to any go-live activity with a new eMarketing platform that you go through a careful process of deliverability and reputation testing on the email sends to ensure everything is in place. And once your email campaigns are active within your new eMarketing platform keep a good eye out for DNSBL black lists to ensure that the integrity of your IP and sender framework is retained.

Did you know?

About the UK Companies (Trading Disclosures) Regulations 2008

Fines of up to £100 a day could face any registered business whose websites do not comply with these regulations, introduced in October 2008. Further information is available here:

Limited companies must include company details on all electronic communications (website AND email) and this should include:

Your full company name
Where the company is registered
The companies registered address
The Companies Registered No e.g. 123456789
Website Hosting company details: address, postcode, hosting company website
Professional Memberships should be displayed on the website or freely provided upon request
VAT Registered number

Sunday, June 12, 2011

Cleaning an Email Bounce List

Implementing an appropriate double opt-in email system that conforms to all the necessary CAN-SPAM rules and similar email marketing legal compliance specifications around the world (if you run a global website), is a must in today's environment. Apart from compliance, and avoiding fines, it is the perfect solution for email subscriber list cleaning process that avoids consumer data entry errors.

But what if you have an old list that you are migrating into a new system, or a list that contains previous email subscribers that were merged across into a double opt-in system with running a reconfirm cleanse?

First steps with old list management requires a look at bounce messages (hard and soft bounce types), and this will determine what email accounts your content is not getting through to. This review process will then help to determine what can be done to recover these email addresses, reduce the level of bounced email, and increase your eNewsletter content visibility to users who had intended to receive your content but had unfortunately been careless during the registration process... and were missed because the site owner hadn't put in a validation check process (double entry), rule check, or double opt-in solution.

One of the easiest things to do is take a .csv dump of the email addresses from your bounce list, run a regular expression clense to filter .*@ and replace with @ to remove all the initial names leaving the TLDs (Top Level Domains), open in Excel and run an alpha sort. Then you can run a visual check over the list and see what errors users have made.

The following list is an example of Hotmail accounts that have been entered incorrectly. = = = = = = = = = = = = =

You can then run a find/replace over the list to resolve these, and then reintroduce back into your operational email subscriber list.

Saturday, February 5, 2011

Google Delivers Local Users Local Content

I've been saying this for a while to my clients, the important of putting local relevancy into their Search Engine Optimisation efforts. From geo locator information using geo-tags behind the page within the metatags, for the location to their physical store location, supported with on-page SEO activities of ensure all location information is included on the contact page; street address, suburb, post code, and even embedding a Google Map on the page.

Google normally assumes that users are looking for and will want to be directed to local business content in the SERPs (Search Engine Results Pages), and tends to favour local results, based on IP address and/or search history. The algorithm component behind this is that a local result is likely to be a more relevant result.

Additional areas that website owners can consider to contribute to the overall local search penetration is supporting this with ensuring they select firstly a local TLD (Top Level Domain) such as using a extension for Australian websites.

Hosting of the website will also impact. If hosted locally there are several benefits, firstly in the lookup performed by search engines determining the hosting locality to support the intended distribution, and speed increases that are gained by reducing the number of hops for end users accessing the website hosted locally compared to in another state or country and so making each component call quicker in response for rendering the page to the end user computer. Another component to consider is even in the details registered for the domain name that can be sourced via a WHOIS lookup. I would suggest providing the local physical office address in the registration details to aid in supporting again this concept of local search reinforcement.

Tie all of this in with Google Places a free online business listing. When potential customers search Maps for local information, they'll find your business: your address, hours of operation, even photos of your storefront or products. Now when consumers search within Google, and Google detects they are intending to search for location specific things Google will deliver a map with relevant locations within the SERPS where your business can appear. generates a suitable and extensive Google Places listing for all businesses when they engage Search Group for Search Engine Optimisation services, along with all the many recommendations suggested above... and then a few more!

Google Zeitgeist - Search Trends across the world from Google

Google's Zeitgeist provides an insight into the search behaviours of billions of search queries people typed into Google this year.

Find out what the top global events are, with fastest rising queries; South Africa's world cup, the Olympics in Canada, Haiti earthquake, Mexico's oil spill or Iceland's ash cloud.

Google provides a visualisation of data from their Insights for Search and Google Trends.

Aussies are searching more and more for social sites this year, with sites like Chatroulette, Formspring, Tumblr and Omegle showing our love for connecting with people and sharing information. We’re also getting into entertainment, with lots of searches for Event cinemas, ABC3 and, of course, the 2010 World Cup

So who were the five most popular people for Australian searches... andy irons, justin bieber, julia gillard, lara bingle and katy perry.

Look to Google Trends to give yourself an immediate update on trending popular searches that you can include in your Social Media topics list.

Link your Google Adwords to a highly relevant landing page

To help you maximise the visibility of your Google Adwords campaign, reduce your CPC (Cost Per Click), and provide a higher conversion rate, deliver the consumer to the page that matters in the website.

Take users to a landing page within the website that meets the expectations set up in your ad copy. This expectation reduces consumer frustration and instead increases engagement due to a correct match of advert to result, creating the preferred user experience.

Highlighting prominently within the copy on the landing webpage your keywords. Show the consumer that they have got what they want quickly, and then deliver the Call To Action (CTA) - the tease for engagement to create the conversion.

Tip: ensure your CTA is above the fold, as many (~80%) of users may not scroll down the page!

Also, to improve the user experience, ensure that your landing page load times are quick. This should be a must for your SEO and your SEM campaigns anyway, just as important as providing a clean coded and validating website, that is functional, effective and where simple things like the browser back and close buttons function properly on your site. is a leading Perth SEO and SEM company that specialises in Search Engine Optimisation, Search Engine Marketing as well as engaging clients in Social Media Marketing for their businesses. In my role as Head of Search for Search Group, I like to see businesses succeed in their online marketing campaigns and achieve the return on investment (ROI) from their commitment by using a focused approach, test and measuring, and communicating on milestones through good reporting.

Friday, February 4, 2011

Check your Feedback Forms

Over the last couple of weeks I have been performing a very simple service for our clients of actually testing their online feedback communication forms that they have set up in their contact us pages. These are a great way to collect structured enquiries, put the data into CRMs in the office, present confirmation/thank you pages and even tie in auto responders so that the end user receives an immediate feedback interaction maybe with specific sales information provided through choice mechanisms... all great - if they work!

I have been surprised at how many clients's website feedback forms don't actually work.

Oops, that really causes consumer frustration and confusion and a lost sale, and with the way social media is so active these days it may also lead to a flame of disappointment about the interaction that the client isn't even aware of.

So check and test now, and make sure your feedback form does actually work and deliver as you expect. And when testing, try it as a user... and try to break it! What if you miss out fields, what if you put irregular characters like ' or " or / or $, what if you put certain words 'sexy' does it get caught in your spam filters?

And set up a regular check process, as things may change. If you change host, if your website designer does an update, if your security/spam/email settings get update, these could all be things that cause a problem along the path.

I would also suggest the inclusion of an email address on your contact us page. This provides a mechanism for people to contact you in the way they 'they' prefer, and also enable them to send attachments as appropriate.

Monday, January 24, 2011

An Advanced look at the use of Sitemaps

A sitemap is such a simple, and quick win to aid your Search Engine Optimisation efforts, providing a structured overview of your entire website, and all its pages, videos, pdfs and more. This hand-holding exercise with the search engines enables you to tell the search engines directly what is on your site, improve your site saturation, and increase your search visibility for your business. If you would like some direct assistance with a sitemap for your business let me know, and the team of is available to assist in getting the most for your business from your online marketing activities.

Using Sitemap index files (to group multiple sitemap files)
You can provide multiple Sitemap files, but each Sitemap file that you provide must have no more than 50,000 URLs and must be no larger than 10MB (10,485,760 bytes).
If you would like, you may compress your Sitemap files using gzip to stay within 10MB and reduce your bandwidth requirement. If you want to list more than 50,000 URLs, you must create multiple Sitemap files.

Sitemap Generator Tools

SiteMap Generator
Fill in client's website address. It goes through and generates a dynamic list. Allocate priority, frequency. Then click on [XML Sitemap] to provide layout.
Click anywhere below to highlight all 56 entries, then right click, choose copy. Paste into notepad. Then save as sitemap.xml

Google Sitemap Generator: Installation
Gsitemap Free Google Sitemap Generator Tool for Windows - VIGOS
VIGOS Gsitemap is a 100% FREE, easy-to-use but versatile Windows sitemap generator tool to help webmasters and website owners to create, edit and submit sitemap files.

XML Sitemaps
Create an XML sitemap that can be submitted to Google, Yahoo and other search engines to help them crawl your website better.
Create a Text sitemap to have a plain list of all your pages.
Create a ROR sitemap, which is an independant XML format for any search engine.
Generate an HTML site map to allow human visitors to easily navigate on your site.

The GSiteCrawler is available for free and runs under Windows.
The program also offers tons of options, settings, tweaks, and more - if you want to do more than generate just a simple sitemap file. How about a urllist-file for Yahoo? an RSS feed? a ROR file? a HTML sitemap page? It's all possible with the GSiteCrawler!

If you do provide multiple Sitemaps, you should then list each Sitemap file in a Sitemap index file. Sitemap index files may not list more than 1,000 Sitemaps and must be no larger than 10MB (10,485,760 bytes). The XML format of a Sitemap index file is very similar to the XML format of a Sitemap file.

The Sitemap index file must:
Begin with an opening <sitemapindex> tag and end with a closing </sitemapindex> tag.
Include a <sitemap> entry for each Sitemap as a parent XML tag.
Include a <loc> child entry for each <sitemap> parent tag.
The optional <lastmod> tag is also available for Sitemap index files.

Note: A Sitemap index file can only specify Sitemaps that are found on the same site as the Sitemap index file. For example, can include Sitemaps on but not on or As with Sitemaps, your Sitemap index file must be UTF-8 encoded.

Sample XML Sitemap Index
The following example shows a Sitemap index that lists two Sitemaps:
<?xml version="1.0" encoding="UTF-8"?>
<sitemapindex xmlns="">

Example Sitemap.xml
<?xml version="1.0" encoding="UTF-8" ?>
<urlset xmlns="" xmlns:xsi="" xsi:schemaLocation="">

<changefreq> options:
    * always
    * hourly
    * daily
    * weekly
    * monthly
    * yearly
    * never

Saturday, January 22, 2011

Using Social Media for Link Building

Link building is one of the important aspects of Search Engine Optimisation (SEO) activities.

Promote Your Content in Social Media

If you want people to link to your content, they need to know about you, so start spreading the word. Get involved in Twitter, Digg, Facebook, FourSquare etc. Connect with people in Google Groups or LinkedIn Groups. Ensure you have a profile for yourself in LinkedIN as well as your business. Simply do whatever you need to do to connect with your audience in a way that’s engaging for them. The aim, is to become a valuable resource and they will be more likely to link to your content.

The key concept here then becomes making your content shareable.

Make sure to put links on your site so that people can tweet and share your content via facebook. Instead of spreading the word about yourself, let people take the initiative to spread the word about you!

Remember, as I have recently mentioned, links in social media now count as inbound links for search engines.

Sunday, January 9, 2011

Class C Checker - Check if IP from same host

When developing a network of linked web sites, you should bear in mind that search engines incorporate historical and IP address data. So in order not to be penalized for receiving links from the same Class C IP (the number of bits used to identify the network and the host vary according to the network class of the address) you should check where your linking partners are hosted and test what their IP Address is. This could make a difference for SEO purposes if you are going to get new links from different web sites.
Class C Checker - Webrank Info
Class C Checker - SEO Chat

Friday, January 7, 2011

Creating Confidence for the Consumer, A Secret Ingredient of Internet Success

Hello and welcome back from the holidays!

This Christmas, has certainly been a period of time where we have seen more and more consumers online comparing products and services, doing their research before making their purchases.

With this level of competition increasing, online retailers must make consumers feel more comfortable on their web sites, instilling confidence in order to support sharing personal and financial information and ultimately completing purchases.

This will be key to reducing abandonment rates at the checkout, or actually any part of your website, and increase your website conversions. Consideration of attention to this area of your website will also support our Search Engine Optimisation activities driving targeted traffic to your website, as well as adding in some recommended features that increase your site saturation (additional content pages), and Local Search potential.

What we are interested in is instilling trust with our website consumer. Giving them the confidence from your website that the interactive experience is going to be successful and hassle free, that they are going to get what they expect from the transaction, and that their data, be it email address or credit card details are going to be looked after securely.

If you have one now, or are considering in the future, adding in a shopping cart to your website for direct online purchases, ensure that you encourage the user to provide their credit card details via a secure encrypted interaction. SSL (Secure Sockets Layer) certificates vary in quality and strength of encryption, and provide the means to encrypt important client data during the transaction. For ecommerce sites consider using an EV (Extended Validation) SSL certificate, as this generates a green URL bar in your web browser, providing a very visual indication that this component of the website and transaction phase, is moving into https (not http mode) - the 's' being secure. Note that EV certificates do cost more than standard SSLs, but have been shown to significantly increase confidence in the online buying cycle. Associate this with clear information / logos indicating that you have a secure site will help with the visual recognition right from the beginning (Consider clearly showing what payment methods your website accepts from the beginning eg. Credit Card Types). If you would like more information on this topic please just let me know.

Even without the need of a shopping cart process, there are some simple components that you can include in your website structure to provide confidence and integrity.

Firstly, what information have you supplied on your contacts page? Many web users get quite frustrated when they can't find a simple email address to communicate to your business. Yes, I know you might have a nice looking submission/feedback form, which is great... but, what if the user wants to email you through a scanned document or picture, or similar? Some users will try emailing to default or standard expected email addresses to the business eg. admin@ sales@ info@ so a sensible tip is to have your IT guy create a 'catch-all' that captures emails sent to any address variation and sends this through to a specified account (albeit via a virus and spam check first!) so that you can receive and monitor potential communication from clients.

On the note of email addresses, it looks a lot more professional to have an email address that matches your TLD (Top Level Domain) name rather than using the local ISP address that may have been provided when you set up your ADSL account eg. It is normally very easy to have your IT guy set up or and have this redirected (as an alias) to your standard email address. Appearance is important!

Consumers have to weigh up many factors when preparing to make their online transaction. What if there is no physical street address provided for the business on your contacts page? The consumer may be considering how do they track you down if there is a problem with the transaction. Some smart web users will use Google Earth/Maps or Google Street View to see if a business premise exists at the address you list. And this also becomes a significant factor in enabling your business to have a Google Local Business listing adding to your website traffic potential. Including the physical address, suburb and postcode on the page can assist with searches performed by street address, suburb, state and postcode associated with industry, service or product keywords, so why not include this? I also recommend the use of geo-tags, your location's latitude and longtitude positioned in the code behind the page of your front page and contacts page, along with using embedded Google Maps on your contact page to help further support local search efforts.

Moving beyond the contact page, other on-page factors I suggest consideration of including in your site are a Frequently Asked Questions, Terms & Conditions and a Privacy Page (If you don't have these already). Administrative pages such as these help to create that consumer confidence that we are looking to embody, and also provide another area where we can show your brand image as being professional and thorough. Consumers are very conscious of their privacy particularly, and how you intend to look after their personal details, which is what a Privacy Policy outlines.

You may like to also consider the creation of a behind-the-page .xml version P3P privacy policy to support your on-page version. According to the W3C the main goal of P3P “is to increase user trust and confidence in the Web through technical empowerment.”... I know, sorry, getting a bit too technical now, but it is useful to be aware of your options when it comes to putting your business's best foot forward and creating that overall confidence to encourage the consumer to enact in some Call To Action on your website and engage with you. If you would like some more information just let me know.

Have a great 2011!

Maximise your efforts in your Social Media bios

Regardless of the Social Media platform, I strongly recommend that you don't leave your bio blank, or created with little thought, time and effort.

In the exercise of setting up your new online presence in each Social Media channel, take some time to consider firstly your choice of username (does it include any useful keywords for your industry for example?)

When your Twitter account shows up in the SERPs, your description will also show up in the SERPs. This makes is quite helpful when trying to be found for a keyword and/or phrase in your industry vertical.

Many Social Media channels enable you to upload images, backgrounds and customise the design. Use this important screen realestate to reinforce your brand and business logo, keep consistency with your corporate colour scheme, and include useful information such as web address, email address, physical address, and other contact details.

Now take note, if you weren't already aware, Bing and Google confirmed in December that social media positioning, and commentary has a direct impact on rankings. So let's use the value from this to aid your online marketing efforts and get it all tied in together for your business.

Wednesday, January 5, 2011

The Initial SEO Audit process for clients

In today's post, I thought I would go through the process that I follow for a new client's initial SEO (Search Engine Optimistation) audit of their website, so that I can understand what has been done so far for the site, what obstacles may exist and create a structured plan of action tailored to the client's website requirements.

In this initial audit process I don't just put the SEO hat on, but look at Social Media engagement and opportunities, Online Marketing activities, Design and Usability issues, as well as hosting, coding and site performance efficiencies.

Business Details
Contact Person:

Business Address:


Comments on visible front page:
* In this section I'll review elements of the front page and list all issues seen and opportunities of where to add in improvements. This includes functionality and usability.

Google SERPS:
* Here I'll list the primary listing for the front page of the business from Google's results, and pick it apart.

Developed by:
* Determine who created the site, and whether that carries any common and known issues. Surprisingly, working with many web design companies throughout Perth and Australia, I have come to recognise many of their stock standard template deliveries and issues that keep being generated.

Shopping Cart/eCommerce:
- SSL cert type:

* Any information about their online shopping cart and security is noted.

IntraSearch tool:
* Do they provide an internal search tool, how effective is this, do they provide any specialist product/service search tools as part of their site.

Newsletter Subscription Option:
* Is one provided, if yes, subscribe and test it out and make recommendations.

RSS Feed:
* Does the client provide RSS/Atom feeds via the site, how are these implemented.

Number of pages from site indexed in Google:   Yahoo!:   Bing: 
* Check on how many pages (site saturation) for the client website in the major search engines. Looking also at canonical (www and non-www issues).

Google PageRank:
* A look at how Google scores the pagerank for the front page and some inside pages.

Domain Age:
* How long as the domain been registered and in use.

URL matches business name:
* Does the domain name reflect the business (not an acronym), is it keyword rich in the industry vertical, have they used an appropriate TLD (Top level Domain) such as for Australia.

Title Tag: <title></title>   * Review the current home page title tag and comment upon its structure.

Meta Description Tag:
* Review the current home page description tag and comment upon its structure.

Meta Keyword Tag:
* Review the current home page keyword tag is used and comment upon its structure.

Heading Tags on page: x<H1>, x<H2>, x<H3>, x<H4>, x<H5>, x<H6>
* Review how heading tags are being used on the front page, and comment.

Number of images on the webpage:
ALT Tag attributes:   images are missing their ALT tags.

* Review how images are used on the front page, naming conventions and file structure, as well as whether ALT tags have been appropriately implemented.

Site uses Frames:
* Determine if the website use frames/iframes in any shape or form.

Site uses Flash design:
* Determine if the website uses flash, and how, and work out any impact and navigational issues, or display issues for mobile devices (eg iPod/iPhone).

Different titles are used on inside pages:
* Determine if different titles are used through inside pages (no duplication).

Canonicalisation Issue:
* Determine if any form of canonical issues affect the site.

* Has a robots.txt file been created, is the structure correct.

* Has a sitemap been created, and is the structure correct, is it missing pages etc.

Custom 404 error page:

* Does the website have a customised 404 error page, and analysis its design.

Google Analytics code in page:
* Confirm the presence of GA code, or other types of website stats being used on the site.

Number of backlinks to website on Google:   Yahoo!:   Bing:
* Determine how many sites (not including itself) link back to the client's website.

Directory listing on DMOZ:   Yahoo!:
* Any listings exist on either DMOZ or Yahoo directory?

Social Media backlinks:
* Find out who may be talking/linking back to the client's website.

Twitter username: is available:
Facebook username:  is available
YouTube username:  is available
MySpace username:  is available
FourSquare username:  is available
LinkedIn username:  is available
* A look at some of the more popular Social Media websites to check if the client already has a presence and if a suitable username is available for their engagement.

Wiki article:
* Is there any wikipedia articles generated about the client.

Does site use Favicon.ico:
* Confirming the status of the use of the favicon.ico for the client matching their business.

Site hosted in:
* Listing a lot of technical mumbo jumbo about the hosting, server, webserver, location, IP, DNS, concerns or issues.

gzip Compression:
* Does the website use compression?

Comments from looking at source code from front page:
* A review of the code behind the page looking at a range of elements.

Any obvious site loading issues/concerns:
* Checking for 404 errors, Site Validation, Speed issues, image compression and much more.

Keyword Density:
* Reviewing the use of text on the page, and the subsequent keyword density from this.

Keyword/phrase group:
* Outlining what keywords I believe best summarise this business.

Related Sites:
* Determine what competiting sites exist in the client's area, and how they are doing.

Keyword Traffic Estimate Volume:
* Generate some stats on keyword traffic volumes and CPC bidding estimates.

Tuesday, January 4, 2011

Social Media Optimisation with

The Web 2.0 phenomenon continues to advance and social networks continue to gain in popularity. Our Social Media Optimisation (SMO) packages are a fantastic way to reach highly targeted individuals, boost traffic and generate sales enquiries.

Search Group can market your business via social media networks such as Facebook, LinkedIn, FourSquare, YouTube, Squidoo and Twitter.
Social Networking allows businesses and websites to gain exposure on the Internet by using a variety of social media such as blogs and social networking sites. It also allows for more specific targeting, enabling you to select your target audience with a high return on investment, as it is one of the cheapest ways to currently market.

If you’re after increased visibility on your site and want to spread information about your business then one our Social Networking Packages can help.
Request more information about our Social Media Optimisation Packages: