Saturday, January 22, 2011

Using Social Media for Link Building

Link building is one of the important aspects of Search Engine Optimisation (SEO) activities.

Promote Your Content in Social Media

If you want people to link to your content, they need to know about you, so start spreading the word. Get involved in Twitter, Digg, Facebook, FourSquare etc. Connect with people in Google Groups or LinkedIn Groups. Ensure you have a profile for yourself in LinkedIN as well as your business. Simply do whatever you need to do to connect with your audience in a way that’s engaging for them. The aim, is to become a valuable resource and they will be more likely to link to your content.

The key concept here then becomes making your content shareable.

Make sure to put links on your site so that people can tweet and share your content via facebook. Instead of spreading the word about yourself, let people take the initiative to spread the word about you!

Remember, as I have recently mentioned, links in social media now count as inbound links for search engines.