Google My Business Photography - Can you be found?

• 81% of internet users use search engines to find a website.
• 73% of all online transactions begin with a search engine.

Google Map Locations for businesses, the old ‘Google Places’ is now known as Google My Business. But it is now more that just a management console for your business location details… The Dashboard integrates: Location, Google+, Insights for your Business, Review Management, Google Analytics for your website, YouTube, Adwords Express, and even the ability to start a Hangout video call.

Vorian Agency is a Digital Marketing Agency based in West Perth, and we are Google Partners, Bing Ads Professionals, a Hootsuite Solutions Partner as well a MailChimp Expert company.

We're here to assist businesses of all shapes and sizes to be found online. Apart from a range of SEO and Marketing packages we also have a Google Certified Photographer who can photograph the interactive 360-degree Virtual Tours for your business for Google Maps or to place on your website or social media channel. We also have professional photographers to update your social media profile pictures, take product shots or images of your business.

Interested to see what a 360-degree Virtual Tour looks like for your business? Click here to view Vorian Agency and visit us virtually. Then call us on 1300 100 333 or email info@vorian.com.au to book your own photo shoot.

Google Delivers Local Users Local Content

I've been saying this for a while to my clients, the important of putting local relevancy into their Search Engine Optimisation efforts. From geo locator information using geo-tags behind the page within the metatags, for the location to their physical store location, supported with on-page SEO activities of ensure all location information is included on the contact page; street address, suburb, post code, and even embedding a Google Map on the page.

Google normally assumes that users are looking for and will want to be directed to local business content in the SERPs (Search Engine Results Pages), and tends to favour local results, based on IP address and/or search history. The algorithm component behind this is that a local result is likely to be a more relevant result.

Additional areas that website owners can consider to contribute to the overall local search penetration is supporting this with ensuring they select firstly a local TLD (Top Level Domain) such as using a .com.au extension for Australian websites.

Hosting of the website will also impact. If hosted locally there are several benefits, firstly in the lookup performed by search engines determining the hosting locality to support the intended distribution, and speed increases that are gained by reducing the number of hops for end users accessing the website hosted locally compared to in another state or country and so making each component call quicker in response for rendering the page to the end user computer. Another component to consider is even in the details registered for the domain name that can be sourced via a WHOIS lookup. I would suggest providing the local physical office address in the registration details to aid in supporting again this concept of local search reinforcement.

Tie all of this in with Google Places http://www.google.com.au/places/ a free online business listing. When potential customers search Maps for local information, they'll find your business: your address, hours of operation, even photos of your storefront or products. Now when consumers search within Google, and Google detects they are intending to search for location specific things Google will deliver a map with relevant locations within the SERPS where your business can appear.

www.SearchGroup.com.au generates a suitable and extensive Google Places listing for all businesses when they engage Search Group for Search Engine Optimisation services, along with all the many recommendations suggested above... and then a few more!