RSS which stands for Really Simple Syndication, is a great way for your online business to keep in touch with your website visitors once they have been to your website and keep your website 'sticky'... meaning that once you have had the visitor to your site, you can encourage them to receive ongoing information about your company, news, information, new deals or services and keep your clients engaged.
It is actually very easy to implement RSS into your site! By including the following piece of one line HTML code in the head section of your webpages you'll be all set:
<link rel="alternate" type="application/rss+xml" title="RSS" href="ENTER_RSS_URL">
By doing this visitors to your website will then see within their web browser the RSS icon glow orange and become active - meaning that they can then subscribe directly to your feed, which is like book marking your specials or info page so that they will continue to receive this information from you each time you post out an RSS update.
So RSS is a bit like having an email newsletter subscription service for your website, but only better.
Because RSS was created a few years back as an alternative method to email delivery to get around some of the problems related to email marketing. RSS is automatically opt-in, as the user is choosing to subscribe. There is no spam filters that block your message getting through, nor delays in delivery that can happen with email - RSS is immediate, so a great way for speed to market of your business information or new deals.
A lot of people will actually have RSS available in their email clients like Outlook 2007 and above. So they can subscribe and follow your business information from the comfort of their email application. Once you have RSS set up, you can also provide your clients with a long list of other marketing tools that take advantage of RSS, and which can receive and display RSS. So you could actually create and provide downloadable Google Gadgets, Yahoo! Widgets, iPhone & iPad applications, even Screen Savers that receive and show your company information via RSS. These are some great brand building and marketing tools to help disseminate a brand awareness campaign and attract more eyeballs to your products and services. If you would like some further information about any of these just drop me an email.
So why am I harping on about RSS for your website?
Quite simple really as I'm all about driving more traffic to your online business, and retaining client interaction as well as pointing out ways to create better leverage with Search Engines. We're here to work for you and improve your online business.
RSS feeds can be crawled by Search Engines, they can even be submitted to Search Engines, along with a long list of RSS aggregator websites or online directories. This generates more exposure, and a better interaction with Search Engines encouraging them to find all your content, and particularly any new content you create and get this added into their Search Directories so your site is found more.
And here is a simple tip to actually manage and update your website's RSS feed...
Use Twitter! Yup, signup for your free Twitter account for your business at twitter.com and subsequently Twitter provides a RSS feed of your tweets. This RSS address can be put into that one line of code I provided you with at the top of this email and you are away. This means that you are using Twitter and getting your business information and website links out into Twitter and being seen there as well, and having it generated at the same time into your webpage. Bit like two for the price of... nothing!
Did you know that Twitter has a content relationship deal with Google - meaning, that Google trawls through all the data generated on Twitter. So when you tweet a new deal, a special, a new page added to your site or information about your business it will be found by Google and added very quickly into Google's own search index. This is one of the key reasons I recommend the use of Twitter for your business!
Okay, so a bit of information for you to digest this morning. I hope it makes sense. Of course if you have any further questions shoot me through an email.
Showing posts with label rss. Show all posts
Showing posts with label rss. Show all posts
Wednesday, November 24, 2010
Thursday, July 29, 2010
RSS Marketing
RSS (Really Simple Syndication) - How RSS Will Increase Your Business Success
Improve Your Search Engine Rankings
RSS will increase your rankings for the most important search engines and at the same time, through RSS specific search directories and engines, generate a new stream of traffic for your web site.
RSS can and will generate completely new traffic for you and help you increase the power of your existing traffic sources.
This medium is also beneficial in that it will get you listed almost immediately, even at directories like Yahoo!, and will get you highly ranked positions for your most important keywords and phrases.
And the best part: it's free and quick to set up.
100% Content Delivery - Avoiding the perils of email marketing
Forget about spam filters that are keeping your content away from your subscribers. RSS gets 100% of your content delivered. This works for direct marketing messages, e-zine publishing, customer support and so on.
With RSS you can even easily deliver daily or hourly news to your subscribers, and everything else as well. RSS will help you expand your content delivery to daily content updates, content updates by interest, content updates for different target audiences and so on. Use one RSS feed to deliver your daily news and the other to deliver in-depth articles, and so on...
So when speed to market is an important consideration for your marketing message, RSS can deliver!
And don't forget about the power of RSS personalization and autoresponder messages, which are already possible.
Discover New Marketing Opportunities
New times bring new marketing opportunities, and RSS is the leader in this area as well.
Use RSS to increase the sales of your affiliates by providing them with RSS feeds to better promote your products.
Launch your own RSS product feeds and digital catalogues (Amazon started publishing those not long ago) that bring your products directly to your recipient's desktops. Amazon is doing, but not many other people yet. Be among the first and get a lion's share of your target market. It is great for content specific subject areas that users wish to focus upon without all the other distractions.
Market through branded RSS aggregators and establish a constant connection with your subscribers. It's just like having a branded e-mail client that your customers and prospects are using every day ... but much cheaper.
Find innovative ways of delivering your ads and direct marketing messages directly to your audiences, making sure they are actually read.
Autoresponders are a great marketing tool, but are becoming ineffective because your prospects just don't want to give you their e-mail addresses. RSS gives you this very same power, but without the fear people have with e-mail.
Use RSS to market to your existing customers, affiliates, business partners and employees/team members.
Publish your own "podcast", a special RSS feed, which carries audio. Perfect for your own audio "radio station" or for getting your voice to your readers, without having to worry about too large e-mail attachments. Podcasting got so big that not only every respected internet marketers is using it, but also huge corporations.
Use RSS to deliver latest posts and topics from your forums directly to your readers, to increase forum popularity and the quantity & quality of conversations.
Get Your Content Published On Other Web Sites
Get your content easily published on other web sites to reach new audiences and use their traffic to increase your own sales, as well as achieve greater recognition as an expert in your field.
Again, it's free and easy, and has the potential of bringing your content to thousands and thousands of new prospects, who are ready to buy now.
Generate New Subscribers More Easily
Internet users are reluctant to subscribe to any more e-mail newsletters, but because RSS is so easy to control they don't have any problems with subscribing to new RSS feeds that match their interests.
That means that by having an RSS feed you can raise your visitor-to-subscriber conversion easily.
Just imagine how converting more visitors in to subscribers will improve your long-term sales ... every additional subscriber you get means a new potential sales and a long-term relationship that could lead to dozens of sales on the long-term, especially if you convert him in to an affiliate.
If however you're not using RSS, these sales could easily be lost!
Don't Worry About Messages From Your Customers Not Reaching You
E-mail messages, yes, even those from your customers and their business enquieries, are often lost due to spam filters.
With RSS, no messages from your customers or prospects will ever get lost again. That means that you'll now capture every business enquiery and respond accordingly, turning it in to a real sale.
Don't forget to measure and optimise your feeds!
Improve Your Search Engine Rankings
RSS will increase your rankings for the most important search engines and at the same time, through RSS specific search directories and engines, generate a new stream of traffic for your web site.
RSS can and will generate completely new traffic for you and help you increase the power of your existing traffic sources.
This medium is also beneficial in that it will get you listed almost immediately, even at directories like Yahoo!, and will get you highly ranked positions for your most important keywords and phrases.
And the best part: it's free and quick to set up.
100% Content Delivery - Avoiding the perils of email marketing
Forget about spam filters that are keeping your content away from your subscribers. RSS gets 100% of your content delivered. This works for direct marketing messages, e-zine publishing, customer support and so on.
With RSS you can even easily deliver daily or hourly news to your subscribers, and everything else as well. RSS will help you expand your content delivery to daily content updates, content updates by interest, content updates for different target audiences and so on. Use one RSS feed to deliver your daily news and the other to deliver in-depth articles, and so on...
So when speed to market is an important consideration for your marketing message, RSS can deliver!
And don't forget about the power of RSS personalization and autoresponder messages, which are already possible.
Discover New Marketing Opportunities
New times bring new marketing opportunities, and RSS is the leader in this area as well.
Use RSS to increase the sales of your affiliates by providing them with RSS feeds to better promote your products.
Launch your own RSS product feeds and digital catalogues (Amazon started publishing those not long ago) that bring your products directly to your recipient's desktops. Amazon is doing, but not many other people yet. Be among the first and get a lion's share of your target market. It is great for content specific subject areas that users wish to focus upon without all the other distractions.
Market through branded RSS aggregators and establish a constant connection with your subscribers. It's just like having a branded e-mail client that your customers and prospects are using every day ... but much cheaper.
Find innovative ways of delivering your ads and direct marketing messages directly to your audiences, making sure they are actually read.
Autoresponders are a great marketing tool, but are becoming ineffective because your prospects just don't want to give you their e-mail addresses. RSS gives you this very same power, but without the fear people have with e-mail.
Use RSS to market to your existing customers, affiliates, business partners and employees/team members.
Publish your own "podcast", a special RSS feed, which carries audio. Perfect for your own audio "radio station" or for getting your voice to your readers, without having to worry about too large e-mail attachments. Podcasting got so big that not only every respected internet marketers is using it, but also huge corporations.
Use RSS to deliver latest posts and topics from your forums directly to your readers, to increase forum popularity and the quantity & quality of conversations.
Get Your Content Published On Other Web Sites
Get your content easily published on other web sites to reach new audiences and use their traffic to increase your own sales, as well as achieve greater recognition as an expert in your field.
Again, it's free and easy, and has the potential of bringing your content to thousands and thousands of new prospects, who are ready to buy now.
Generate New Subscribers More Easily
Internet users are reluctant to subscribe to any more e-mail newsletters, but because RSS is so easy to control they don't have any problems with subscribing to new RSS feeds that match their interests.
That means that by having an RSS feed you can raise your visitor-to-subscriber conversion easily.
Just imagine how converting more visitors in to subscribers will improve your long-term sales ... every additional subscriber you get means a new potential sales and a long-term relationship that could lead to dozens of sales on the long-term, especially if you convert him in to an affiliate.
If however you're not using RSS, these sales could easily be lost!
Don't Worry About Messages From Your Customers Not Reaching You
E-mail messages, yes, even those from your customers and their business enquieries, are often lost due to spam filters.
With RSS, no messages from your customers or prospects will ever get lost again. That means that you'll now capture every business enquiery and respond accordingly, turning it in to a real sale.
Don't forget to measure and optimise your feeds!
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