Users online search for many things, and hence use many different types of specialised search tools to filter out and find what they are looking for, whether it is images, music, books, videos... Now getting visitors to your website other than through standard methods, may get you thinking outside of the square. Google has a robot called the Imagebot, which prowls the Internet for images to place in Google's image search, and delivers the user to your website to see that image - all you have to do is capture the users attention and interest from there!
Google ranks and indexes images based upon their filename, surrounding text, alt text and page title.
So this is where your designer needs to consider including the keywords into the naming convention (referred to as the nomenclature) of the images across the website. Get your heads together and think how you can attract interest and clicks to your website with imagery.
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