Who is your audience? If the answer to that is an international audience beyond the borders of the local area of delivery, then don’t forget it, as you need to consider the impact of reaching the masses!
Just by looking at your website tracking stats it should be clear whether you have an international flavour to your site visitors, so by going to ‘their level’ consider localisation factors in the way that international visitors may consider searching on our site.
They don’t watch our TV, they don’t listen to our radio, they don’t read the front page of our newspapers and they say potato when we say potatoe. Use the available language converters to check your main 3-5 keyword/phrases and consider using the results as part of your keyword group.
Language Resources:
http://www.freetranslation.com/
http://www.google.com.au/language_tools?hl=en
Does your domain name (Top Level Domain) say international (.com) or local (.com.au)?
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