Sunday, October 31, 2010

Foursquare as a geo-marketing tool for local businesses


Foursquare on your phone gives you & your friends new ways of exploring your city. Earn points & unlock badges for discovering new things. Users check into local places like cafes, restaurants, hotels on FourSquare via their smart phones and provide tips and share their location with friends across FourSquare as well as Twitter and Facebook. Users with the most checkins to a venue become the “Mayor”, and can receive loyalty rewards from the venue.

Foursquare co-founders Dennis Crowley and Naveen Selvadurai met in 2007 while working in the same office space (at different companies) in New York City. FourSquare was launched in Austin, Texas in March 2009. As of August 2010, foursquare had close to 3 million users worldwide.

For local businesses it an opportunity to communicate to your customers, provide coupons as incentives, and promote your business in the social media space.