Saturday, November 20, 2010

Careful with your choice of Domain Name

Such a simple thing, and yet one of the most important and fundamental decisions a business will make initially in their foray into the online space will be the selection of an appropriate domain name.

The Search Engines will look upon this as one of the most important factors in determining what your website is going to be about and hence presenting your site in the Search Engine Result Page relevant to audience queries.

Unfortunately since the internet has now been around for so long, there is relatively limited choice in some aspects for good domain names that still exist. Be careful the choice of Top Level Domain structure and ensure it is appropriate to your location (localised search factor) eg. .com.au for Australia, and not just going for a domain extension because it is available... as this may lead to consumer confusion as they expect the 'norm'.

Keyword rich domain names are the ideal choice that match your business segment. Hyphen separated domains are okay, but do and can add to confusion for typing in the name by the consumer so aren't an ideal first choice, but a good second when nothing else exists.

But beware the acronym, the abbreviated version of your business name purely based on its initials. Particularly if this is not a brand naming convention that users may be aware of. Firstly it is most likely, and certainly not keyword rich, so a back step from the very beginning. However I can understand the use if you have a very long business name. But my concern comes from what sometimes is over looked, in that what does that acronym or abbreviation perhaps mean in another context or even another country? Do your research, search particularly across the Social Media sphere just in case your particular acronym has sinister connections and associations that may already be established and which then may make you reconsider your choice... Research really is an important element of your initial steps into the online space, so step carefully and wisely.