Bold Text and Links

A keyword that appears in emphasized text is often assumed to be a heading or a sub-title, and is thus often assigned a higher relevancy value.

Consider putting some of your keywords within the body text in-between the <b>...</b> or <strong>...</strong> as text within links and format tags like bold (<b>) and strong (<strong>) are given a minor boost.

As appropriate, bolding certain words, and ensuring keywords are in links, is a useful way of boosting a site’s rankings for certain keywords.

Commonly used links such as ‘click here’ are meaningless to search engines. It says nothing about the content of the following page. It is far better to use specific keyword oriented text links, replacing the ‘click here’ with meaningful text instead. Relevant everyday search phrases should be used in links if possible.

Hyper Link keywords to other relevant pages within the website: Search engines look for keywords that are hyper text linked on each webpage. It is important to have high pay per click keywords hyper-text linking to other web pages with the website that relate to that specific keyword. This is known as internal linking and allows search engine crawlers to easily find other pages within the website during the crawling process.

Please note for bold or emphasized text, it is preferred to use <strong> or <em>, instead of the less descriptive <b> and <i> tags. Wrap paragraphs in <p> tags, and never use <p> or <br> tags just for spacing. Use the margin and/or padding attributes of the <p> tag in your CSS code to add visual spacing.