Heading Tags

In descending priority of importance, H ref tags should be used to group content on the page, and the titles need to include one or more of the primary focus 5 keywords within the title text.

Heading tags (<h1>, <h2>; etc) are given an additional boost in Search Engine rankings by search engines. The reason for this is that headings traditionally carry important information about the structure of a page. For this reason, it is preferable to use headings to mark important elements in a document and to utilise keywords within the heading tags:
<h1>
<h2>
<h3>