Are there “suspiciously large” page volumes or does content look suspiciously similar across a large number of pages? Many search spammers use Content automation, which is frowned upon by the Search Engines. It may result in many pages not being indexed.
How “fresh” is the site’s content? Is it stagnant, or does it change regularly? The more frequently it changes, the more regularly the site will be indexed. However, pages that have not changed in years can still be the #1 result for hotly-competitive terms. This is usually the case where the page’s information is not particularly time sensitive
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