Image Naming Conventions

Ensure images that you save for a page have the keyword name in them.

Keywords for a page should be focused on a cluster of 5 keywords that map around the primary focus or goal of a page. Image search does bring people to our site, though it is realistically only a small figure, but part of branding exercises. So, for image naming conventions keep text lowercase, use underscores/hyphens to separate words, and put location based keywords or product based keywords into the name of the image.

The Design team should use user friendly readable names for content display images, and shortened names for design images.

For instance the name and file structure for an image that is the flag of France should be:

images/flags/flag-france.jpg

Whereas an image that is of the background for a div should be:

images/content/bg-div.gif