Tuesday, July 20, 2010

Local Search using Phone Numbers

The use of telephone numbers to increase organic rankings in search engines is a technique that is being increasingly implemented.

Place the company phone number on web pages in the following locations:

1. Title, Description and Keyword Meta Tag.
2. Within the Website Address.
3. Within the body copy of the web-page.

An example of using the phone number, including the area code, is detailed below on Yellowbook.com for the Empress Food Products page at: http://www.yellowbook.com/5137711441/empress/ where the phone number is 513-771-1441.

Best practice here is to include the “business name”, “city” and “state” in the URL as well as the phone number so the URL would be as follows: