Dot points <ul> on the page are great, as these are accentuated words that you are highlighting, so again, try to use these in your page design, include your primary 5 keywords within these.
Make an unordered list which reflects the 3 most relevant topics of the page you’re tweaking and put it on top adding the words “this article deals with…”
Don’t use <br> to separate list items. Instead use the <ol> tag with <li> elements for ordered lists, and <ul> and <li> should be used for unordered lists.
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