Saturday, August 14, 2010

Internal Links - confirming your intentions

Google and many other search engines algorithms assume that the page with the most internal links is the most important one in your site. So if you link from all your pages to the contact page it will be the most important page for Google. So you really have to tell Google: Do not mistake this page for the most important one by using the nofollow attribute (not tag!) on the links leading to the contact page, or balance the power and stack the odds, and actually determine your internal link strategy in favour of your intentions.