Thursday, August 12, 2010

Use your Rights to better effect - The Right Hand Column SEO technique

Whether your business is Amazon, eBay or a software development company, it is important to utilise all the available screen real estate of your website for SEO gain, in particular the Right Hand Side column of each webpage to create navigational quick links for customers to find high trafficked sections of the website.

The ‘Right Hand Side Column’ is an often under-utilised search engine optimisation real estate of a website. Consider a ‘RHS Column’ to increase keyword density across your web page layout. The right hand side is a perfect place to add high audience keywords that search engines index whilst providing improved usability for clients.