Monday, August 2, 2010

SEO using Google Maps

The use of Google Maps is believed to lead to an increased natural search engine indexation. The rationale is that Google will most likely index pages that contain their Google Maps product compared to other competitor website pages which do not, assuming all other web page elements are equal.

What are Google Maps?

Google has an Application Programming Interface (API) for website developers to integrate Google maps into web pages. This API allows web developers to create an administration where non-technical persons can browse the map using the zoom in and zoom out functions to select a location. This user-friendly navigation automatically generates the geographical coordinates of the location, rendering the map in real time in the users Internet browser.

This same rationale applies of course to the other map providers; Yahoo! and Microsoft. Would site variations that use other map providers rank higher because of this... an interest hypothosis to test I think.